Harvard Business

SEPTEMBER 7, 2016

These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake. Here’s the thing.

Sales 28

Sales Marketing Development Retail 28

LSA Global

OCTOBER 11, 2019

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28

Sales How To Tools Sports 28

Johanna Rothman

SEPTEMBER 28, 2018

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. There might be a “centralized” function for these groups, but all the people developing and supporting this product are in the product line.

Productivity 65

Productivity Agile Efficiency Management 65

Harvard Business

FEBRUARY 16, 2017

adults were at risk of developing type 2 diabetes in 2015. At the same time, some 1,000 nonprofits and community-based organizations were offering a drug-free solution to help avoid developing diabetes, but they weren’t sufficiently publicizing it or engaging users to sell the service. Consider that 86 million U.S.

Nonprofit 33

Nonprofit Wireless Training Training 33

Jerry Fletcher

DECEMBER 11, 2021

Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. See Jerry’s speaker demo reel.

Marketing 40

Marketing Consulting Video Sales 40