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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

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Consultant Marketing Elite Rage

Jerry Fletcher

I work with elite consultants who, if they don’t have a strong sense of humility, can find themselves angry at potential clients who don’t display sufficient acceptance of the thought leader’s elevated position as he or she observes it in the actions of satisfied clients. See Jerry’s speaker demo reel. It is all about them I say.

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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They’re also engaging customers in new, value-driven ways.

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5 key areas to Improve SAP knowledge

freshminds

Along with Oracle, it is an essential piece of software that you will be using within a big consulting firm. There are 5 key areas that you will need to work with as a consultant and it's important to understand what the different sections are. The Youtube channel Zarantech is a training resource for IT consultants.

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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Instead, the projects used a staged-delivery life cycle , an incremental approach with cross-functional teams and monthly demos. We weren’t perfect.

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Consultant Marketing A More Powerful Pitch

Jerry Fletcher

You figure that a consultant would know about and use a Value-Based Presentation. Fewer still are trained in coach-oriented selling. Fewer still are trained in coach-oriented selling. Most consultants aren’t trained in sales. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link].

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Consultant Marketing Game Change

Jerry Fletcher

Change is the heart of consulting. Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development.