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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 88
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Consultant Marketing Brand Sound

Jerry Fletcher

Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant. Very quickly I turned into a start-up consultant. Sales was how he tested whether the product was something that would work in Golf Pro Shops. The 3 second sale. See Jerry’s speaker demo reel.

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Consultant Marketing Elite Rage

Jerry Fletcher

I work with elite consultants who, if they don’t have a strong sense of humility, can find themselves angry at potential clients who don’t display sufficient acceptance of the thought leader’s elevated position as he or she observes it in the actions of satisfied clients. See Jerry’s speaker demo reel.

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Consultant Marketing Speaking Pay to Play

Jerry Fletcher

I sent a one sheet on my Trust speech and a link to my speaking demo not expecting a response since I was mor interested in their events in major cities across the USA. You can set sales meetings with a lot of key players in a short time. A year in sales of the product were making the company solvent. It has to be real.

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Consultant Marketing Brand Takes Time

Jerry Fletcher

Consultants take heed. Some consultants say that you’re only as good as your last success. Others hire branding consultants to find a way to tell their story. Within the curve of your growth as a consultant you will need to establish what makes you and your organization unique. See Jerry’s speaker demo reel.

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Consultant Marketing Discovery Meeting

Jerry Fletcher

In most cases the answer will be that some metric in the sales equation is off. That, unless deeper problems or concerns surface, is the essence of the third tier proposal which makes the consultant a member of the team on an ongoing basis. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link].

Meeting 52
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Consultant Marketing The Ladder

Jerry Fletcher

And now there are integrated systems anyone familiar with a computer can learn to use to build automated marketing campaigns that capture leads and nurture them into sales. We will be surveying consultants, coaches entrepreneurs and independent professionals later this year for the 18 th annual Consultant Marketing survey.