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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. VIP passes for spectators, subscription to our magazine, and discounts in the MMC store,” Alan noted. “Do you work for Mendoza?” ” she said.

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. We also publish a quarterly magazine. We started the magazine. Or “Can you come and speak at my sales meeting?” It’s a very crowded market out there. What kind of steps are you taking?

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To Reduce Complexity in Your Company, Start with Pen and Paper

Harvard Business

The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Nokia’s CEO was featured on the cover of Forbes magazine in 2007, with the headline “Nokia: A billion customer and counting. I start by making a model of the business.

Company 28
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A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. 2013: Consulting Magazine – One of the best consulting firms to work for. Firm hires 2,000th employee. 1997 – Offices open in New Delhi, Shanghai, and Jakarta; revenues top $1B.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it. The result?

Sales 44
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Delivering an Unforgettable Customer Experience - Think customers.

1 to 1

Search. ); 1to1 Magazine. Sales Effectiveness. Sales Effectiveness. Sales & Marketing Effectiveness. In some cases, delivering an exceptional customer experience is a matter of recognizing a customer by name or personalizing the experience in some other way based on information thats available about that customer.

Media 51
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Better Data Analysis; Improved Business Performance - Think.

1 to 1

Search. ); 1to1 Magazine. Sales Effectiveness. Sales Effectiveness. Sales & Marketing Effectiveness. 1to1 Magazine. 1to1 Case in Point. Sales Effectiveness. Emerging Business Tactics. Weekly Digest. Infographics. Meet the Editors. Gartner | 1to1 Awards. Customer Champions. Customer Experience.