Case Studies Magazine ROI Sales 
Harvard Business
AUGUST 22, 2016
The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Nokia’s CEO was featured on the cover of Forbes magazine in 2007, with the headline “Nokia: A billion customer and counting. I start by making a model of the business.
Harvard Business
DECEMBER 20, 2018
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it. The result?
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