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A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Working anywhere from the strategy related to the business unit to corporate finance and strategy to strategic foresight, A.T. Firm hires 2,000th employee. There are 4 capabilities to A.T.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it. The result?

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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business

Previously dominated by the likes of newspapers, magazines, gyms, utilities, and telecommunications firms, more products and services are being offered to more people through subscriptions than ever before. Case Study: Blue Apron. that aggregate sales in the U.S. Philippe Marion/Getty Images.