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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Business Book Review: The McKinsey Way

Management Consulted

Today, we continue our series of book reviews with a look at The McKinsey Way , a book written by a former Associate at McKinsey, Ethan M. Rasiel, who is also the co-author of The McKinsey Mind. Our author today is Daniel, an MC intern focused on video and social media marketing. Surviving at McKinsey.

McKinsey 213
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Each Firm's Favorite Cases

CaseInterview.com

A reader sent me an email asking if there was a pattern or trend to what kind of case problems are given by each firm? So, does BCG give M&A questions while McKinsey gives business cases? My answer is the cases you get are all over the place and there's no pattern that I've ever seen or heard about.

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Growth Strategies

Tom Spencer

THE frequently used term business growth simply describes the process of improving some measure of an enterprise’s success, ranging from promotion, product development, new market entry or improving employee productivity. Addressing this type of case question is achievable, provided you can identify the root of the problem. Consentino.

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Bulger Partners – Strategy Consulting for the Software Economy

Management Consulted

In fact, the firm is already beating out heavyweights such as McKinsey, Bain, and Parthenon-EY for strategy projects in the tech sector due to better industry specialty. Beth Axelrod – Current VP of Employee Experience at Airbnb, former Senior VP of HR at eBay and Principal at McKinsey. Marketing and Ad Tech. Career Path.

Software 165
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BCG Offer vs. AT Kearney Offer

CaseInterview.com

It helped me a lot in getting ready for case interviews , and now I have an offer from BCG [ Eastern Europe ] and A.T. I would not like to end up in the Eastern European market; my longer term goals are in Western Europe, USA, Brazil or Middle East. Kearney [ Western Europe ]. On the other hand, A.T.

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A.T. Kearney Interview & Culture

Management Consulted

KEARNEY INTERVIEW AND CULTURE. Kearney, which was the original split from McKinsey & Company, has a storied and impressive history. Kearney’s fascinating history begins with none other than current competitor McKinsey & Company. Here’s a timeline for ATK: 1926 – McKinsey is established. 1963 – A.T.