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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. This is achieved by striking a balance between setting prices that attract customers while maximizing profitability from sales.

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Why CEOs Can’t Dance Redux

Rick Conlow

Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. Consider GM as a case study. According to management studies, a key reason leaders derail is that they do not communicate well. Here are three reasons why CEOs let this happen: CEO priorities upside down.

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Retail Bank Operational and Digital Leaders Reap the Rewards

BCG

BCG’s Retail-Banking Excellence benchmarking study (REBEX) profiles the operational and digital practices and performance of 20 of the world’s leading retail banks, a group of 40 institutions chosen for their size and the strength of their capabilities. At the heart of the benchmarking are core operational metrics.

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A Look into Microsoft’s Data-Driven Approach to Improving Sales

Harvard Business

Companies are beginning to utilize their employees’ behavioral data — generally known as people analytics — to better understand and improve their sales operations , with strong results. Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value.

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Pros and Cons of OKRs

Johanna Rothman

Now, you create 3-5 Key Results: Create and publish benchmarks to prove Product X leads the category in the next quarter. Would need collaboration from product development, marketing, sales, maybe support.). Obtain 3 customer case studies in the next quarter that show Product X works for them in ways other products don't.

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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

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4 Self-Improvement Myths That May Be Holding You Back

Harvard Business

of all book sales in the United States. Myth 2: We get better by benchmarking ourselves against others. In some cases, we benchmark against those who are more capable or accomplished, which can be counterproductive when we fail to match them. HBR staff/Bettmann Collection/Getty Images. It accounts for about 2.5%