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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

However, I have found that the best results came from working with highly motivated, strongly competent, and extremely ethical recruiters who own and operate small businesses. Brenda helped to place me in a digital marketing position. They specialize in difficult roles to fill, confidential roles, niche or specialist roles.

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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are in the B2C space, you may not have personal relationships with your customers. Fourth, look for opportunities to broaden your reach within your target market. This is not about changing the definition of your target market; it is about asking if there is a way to reach more of your ideal set of customers.

B2B 76
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An Overview of Business Development Consulting

Tom Spencer

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.

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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are in the B2C space, you may not have personal relationships with your customers. Fourth, look for opportunities to broaden your reach within your target market. This is not about changing the definition of your target market; it is about asking if there is a way to reach more of your ideal set of customers.

B2B 52
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How a Digital Storm Will Disrupt the Parcel and Express Industry

BCG

Business is solid, with stable revenue in B2B and rising volume in B2C. They’ve spent decades building highly efficient operations and dominant market share. Their market power and margins may erode, until they wake up in a very different kind of industry.

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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

Sales 49