Profit vs. Positive Cash Flow
CaseInterview.com
APRIL 15, 2019
That is the moment when the client thinks to him or herself, “Okay, maybe the $1 million consulting fee was worth it.”. In other words, the client wasn’t just wrong about some facet of the market, competition, or company. They’re obsessively concerned that their sales growth will be too low to generate enough cash to pay the bills.
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