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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

These include offsetting greenhouse gas production by purchasing carbon credits, investing in more efficient gas turbine engines, using sustainable aviation fuel, and manufacturing with novel materials and 3D printing methods. This includes not only commercial airlines, but also cargo planes and military aircraft. The Aviation Market.

Trends 88
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The Sales Role Multinationals Need in Emerging Markets

Harvard Business

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Sales 28
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Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. This question has been top of mind lately among manufacturers aiming to drive profitable growth, triggering a fundamental shift to the way a business operates that increasingly focuses on outcomes. Operations in a Connected World. Insight Center.

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A Tool for Balancing Your Company’s Digital Investments

Harvard Business

A retailer’s point of sale (POS) system falls into that category. With this model, an investment can be defined as strategic, key operational, support, or high potential. Key operational investments sustain existing business operations, helping to avoid any disadvantage.

Tools 28
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Don’t Be Tyrannized by Old Metrics

Harvard Business

For example, same-store sales or sales per square foot measure success in the retail industry, and various volume measures do it in commodity industries. In a future dominated by autonomous vehicles and ride-sharing schemes, a typical family might decide to own fewer cars or none at all — meaning lower unit sales, all else equal.

Metrics 28
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The Stage Where Most Innovation Projects Fail

Harvard Business

Among those that have met that fate in recent months are initiatives at Target, Alaska Airlines, Coca-Cola, the New York Times, and Chubb. Is anyone responsible for ensuring these projects don’t fall through the cracks, or drop to the bottom of the sales force’s priority list?

Survey 38
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Knowing that your lead is interested in the topic of the white paper is critical information when coming up with your inbound sales outreach strategy.