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Entering a New Market

Tom Spencer

Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. Furthermore, this engages you in a conversation with the interviewer as opposed to enduring an uncomfortable silence. What is the size of the market? What is your recommendation?

Marketing 111
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Mergers & Acquisitions: Strategy

Tom Spencer

MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. Clarifying why your client wishes to undertake the acquisition is a good place to begin, both in a case interview and in a real-life consulting engagement.

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The Trend Is Your “Friend”

CaseInterview.com

I’m not a banker nor an asset manager, so I can’t vouch for its validity in that context. However, I think that, in a recession, this concept has a lot of value in terms of managing one’s career or business. You can choose to go “with” the change in market demand or go “against” it. Can we adapt to that market demand?”.

Trends 76
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Minto Pyramid Principle

CaseInterview.com

This way I can show the interviewer I am 100% hypothesis driven and I don't ask any irrelevant data. Would you recommend this and what is your view about this as a past interviewer? I was wondering what your view is on this method to apply to cases, this might help to form a HYPOTHESIS and ASK ONLY data which you 100% need.

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Defense, then Offense

CaseInterview.com

The reason this occurs is that these two things happen in a recession: First, some opportunities get destroyed (think: airlines, hotels, restaurants). Sometimes, you get lucky because the market moves toward you. Other times, you have to find where the market has shifted toward. economic history. This is playing “defense.”.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember! Learn more here.

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How to Build a Strong Client Relationship

CaseInterview.com

In these cases, just connecting the work you are doing to these concerns (and showing how they are related for better or for worse) is perceived as valuable. For example, I am writing this post from the airport where Alaska Airlines (the only major airline with a hub in Seattle) had a computer system outage.