2016 Case Interview Marketing Sales 
Management Consulted
NOVEMBER 6, 2016
Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. sales force teams. Where did ZS Associates begin, and what are they known for?
Tom Spencer
JUNE 21, 2015
Tom: LEK offers a range of services including Strategy, Marketing & Sales, Operations and Mergers & Acquisitions. Our Partners are “hands on” throughout the case which provides Associates with early exposure and meaningful involvement on how the case is tracking. How many interview rounds are there?
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Harvard Business
DECEMBER 7, 2018
Africa shows every sign of being the world’s next big growth market. It is home to more fast-growing economies than any other region, hundreds of successful big companies, and an urbanizing consumer market whose spending outstrips that of India. One compelling case study is that of SABMiller. lucydphoto/Getty Images.
Harvard Business
APRIL 3, 2018
The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. While 6% of the wine sold at Systembolaget in 2011 was organic, by 2016 it was over 20%.
Harvard Business
JULY 11, 2017
When we recently interviewed top M&A executives in Europe about their experience, fully three-quarters of them said that digital disruption has had a relatively large impact or even requires a complete overhaul of their M&A strategy. times Vormetric’s sales. In fact, by the end of December 2016, Thales traded at a 21.8
Harvard Business
AUGUST 18, 2017
A few years ago, many staple Western goods were hard to come by in some markets. trillion in 2016), some MNCs are finding that their business in the region is underperforming. Proxy indicators can help companies better understand people’s dominant sources of income — and forecast sales more accurately.
Harvard Business
SEPTEMBER 30, 2016
When I interviewed people for a university research project 23 years ago about networking, many people weren’t familiar with the term. Fast forward to 2016, and now nearly everyone has a network — and they’re bigger than ever before. Do you need to find out about another industry while preparing a sales pitch?
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