The Importance of Perspective
CaseInterview.com
DECEMBER 21, 2020
It’s an insight that I shared with a few thousand CEOs during the 2008 to 2009 Great Recession. Many CEOs told me, “Our prospects tell us that our product is clearly far superior to our competitors’, yet the prospects don’t buy. Here’s what I said: The problem is your definitional concept of the word “competitor.” What do we do?
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