Replacing the Sales Funnel with the Sales Flywheel
Harvard Business
NOVEMBER 20, 2018
I’ve been using the sales funnel for 28 years, my whole career. The flywheel was used by James Watt over 200 years ago in his steam engine, the invention that powered the Industrial Revolution. It is highly efficient at capturing, storing, and releasing energy. Around 2005, marketing became a bigger force driving growth.
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