Brimstone Consulting

How to attract talent when location is no longer a differentiator

Brimstone Consulting

With the shift to remote work, employee experience and culture are crucial to attracting and retaining talent. In February, the COVID-19 pandemic launched the world’s largest remote work experiment , with 42% of the workforce working at home.

Why mentoring is more critical than ever

Brimstone Consulting

Mentoring can help organizations deepen their adaptive capabilities, break down organizational silos, and create vital emotional stewardship. Mentoring programs can significantly impact organizations’ business goals, professional development, and leadership development.

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How organizations can help support working parents

Brimstone Consulting

Working parents are not okay. In August, I wrote that leaders need to take bold and innovative actions to transform the organization to support working parents and create a culture that will accelerate gender, racial, and ethnic equality.

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8 Ways Leaders Can Engage and Support Their Remote Teams – and be a more human leader

Brimstone Consulting

How to engage and support your remote team for the long-haul. In February, the COVID-19 pandemic forced the world’s largest work-from-home experiment.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Developing Yourself As A Leader

Brimstone Consulting

Leadership Development Lessons from Great Leaders. The best leaders we’ve worked with have realized that it’s important to learn to lead themselves before they lead others. How do they learn to lead themselves?

Now is the time to snag a boatload – not a busload, but a boatload — of great people

Brimstone Consulting

Now is the time to acquire top talent and to get the right people in the right place.

We Need to Make Meetings Better

Brimstone Consulting

By changing how we approach meetings and how we run meetings, we can connect and communicate without furthering meeting fatigue. Since the start of the COVID-19 pandemic, the number of meetings per person has increased by 12.9%, and the number of attendees per meeting has increased by 13.5%.

To energize and transform your organization, ask questions and seek input

Brimstone Consulting

Leaders should be asking themselves and their organization, “what new normal should we create?”. Morela Hernandez, Associate Professor at the Darden School of Business, asks – “ What new normal should we create ?”

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27% of parents plan to leave the workforce. This is a big deal.

Brimstone Consulting

Leaders need to enact change to keep parents in the workplace and to create a culture that will accelerate, rather than reverse, gender equality in the workplace.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Reinventing the water cooler – and why it matters

Brimstone Consulting

The “water cooler effect” helps create and foster social bonds, drive innovation, align on truths, and even helps the bottom line. As humans, our need for social connection is innate.

Energize your team and create unstoppable momentum

Brimstone Consulting

Great change leaders empower others. To create an unstoppable, energized team and enterprise—you can’t just tell the rest of the organization what to do. Instead, leaders are clear with the organization about what success looks like, what change is necessary to achieve it, and why it needs to happen.

Plan, then adjust

Brimstone Consulting

Agile strategy transformations organizations and delivers results. Agile strategy gives organizations the framework and mindset necessary to accelerate momentum and drive results while simultaneously developing leaders, aligning teams, changing the way the organization works, and energizing people.

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Plan, then adjust

Brimstone Consulting

[vc_row][vc_column][vc_column_text css=” vc_custom_1595357036917{margin-bottom: 0px !important;}”] important;}”] Agile strategy transformations organizations and delivers results.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Move quickly and react to opportunities: Agile strategy and the path to recovery

Brimstone Consulting

A conversation on agile strategy and opportunity with Andy Frawley and Bob Weiler. It has been just over three months since the World Health Organization (WHO) declared COVID-19 a pandemic. In a bid to return to a sense of normalcy and mitigate the economic impact of the pandemic, some restrictions are being lifted, and economies are beginning to reopen.

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Flex time has increased, so has burnout

Brimstone Consulting

Leaders need to act now to establish flex time and remote work policies and guidelines. Fifty-seven percent of employers are now offering flex time , up from 39% at the end of March. At the same time, 62% of employed Americans are working from home. Given that employees have long been advocating for increased flexibility, this is one positive outcome of the COVID-19 pandemic, right? Not so fast.

Remote work is different today. Acknowledging this is important.

Brimstone Consulting

We are not just adjusting to a new way of working, we are adjusting to a new way of life – one that is rapidly changing. . As the COVID-19 pandemic spreads, more and more people are working from home. In response, there has been a barrage of articles published that offer tips for making remote work a success. While these articles contain valuable information, where they fall flat is that they do not take into account that COVID-19 has transformed how we live.

Move quickly and react to opportunities: Agile strategy and the path to recovery

Brimstone Consulting

[vc_row][vc_column][vc_column_text css=” vc_custom_1593113726795{margin-bottom: 0px !important;}”] important;}”] A conversation on agile strategy and opportunity with Andy Frawley and Bob Weiler. It has been just over three months since the World Health Organization (WHO) declared COVID-19 a pandemic. In a bid to return to a sense of normalcy and mitigate the economic impact of the pandemic, some restrictions are being lifted, and economies are beginning to reopen.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Protecting your business and your employees

Brimstone Consulting

Placing Focus on the Future: An interview with Mark Cross and Randy Kates. With economies reopening, leaders need to focus on protecting their business and their employees so they can successfully accelerate through recovery and focus on the future. Last week I sat down with Mark Cross and Randy Kates to hear their thoughts on what actions leaders need to be taking. Mark is a Senior Partner at Brimstone and a former executive at Kimberly-Clark and MeadWestvaco.

Agile Strategy: Stability and Opportunity During Disruption

Brimstone Consulting

Agile strategy can transform your organization. When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, V12 faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies. In an environment of sustained, systemic disruption due to the COVID-19 pandemic, V12 is thriving. Andy points to agile strategy as the backbone of the company’s success. Agile Strategy.

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Strategies for Managing your time and boundaries

Brimstone Consulting

“Don’t be pulled around by your calendar. Own it.” ” Since the start of the COVID-19 pandemic, the average workday in the United States has increased by 40% and time spent in meetings has increased by almost 30%. In addition to increased demands at work, people are also facing increased demands on their time “outside” of work, increased stress and anxiety due to uncertainty, and many are living with blurred boundaries between work and home.

The Core 4

Brimstone Consulting

A practical framework to help you lead – and succeed. I am thrilled to announce the publication of our first book – The Core 4: Harness Four Core Drivers to Accelerate Your Organization. The Core 4 explores the foundational capabilities of any organization, from a small group to a global enterprise, and the four core drivers necessary to build high performing teams and organizations, deliver results, and accelerate growth, performance, and profitability.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Resources for Leading During Crisis and Uncertainty

Brimstone Consulting

The COVID-19 pandemic is transforming how we work – and live. More than ever, it is important that we come together to help and to support each other. Here are articles you may find helpful when leading and through crisis and uncertain times. Leadership. Are You Leading Through the Crisis … or Managing the Response? Crises are most often over-managed and under-led. The best leaders navigate rough waters deftly, saving lives, energizing organizations, and inspiring communities.

Agile Strategy: Stability and Opportunity During Disruption

Brimstone Consulting

[vc_row][vc_column][vc_column_text css=” vc_custom_1593110779911{margin-bottom: 0px !important;}”] important;}”] Agile strategy can transform your organization. When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, V12 faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies.

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Driving Sustainable Growth at an Inflection Point

Brimstone Consulting

CASE STUDY. Revenue increased by 34 times. Brimstone worked side-by-side with an early-stage consumer goods organization to pursue its vision, build a strategic plan, develop roles and operating mechanisms, and to drive sustainable growth at a challenging inflection point. During the engagement, the organization increased revenue by 34 times.

Accelerate to recovery with senior leadership team alignment

Brimstone Consulting

Aligning your senior leadership team will help drive the results needed to move your organization forward through recovery. The alignment of the senior leadership team impacts growth, performance, profitability, and the ability of an organization to navigate change and disruption. An organization with an aligned senior leadership team will have a quantifiable advantage over its peers. Since the start of the COVID-19 pandemic, individuals and teams have had increased demands on their time.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Revitalizing a Public Sector Business

Brimstone Consulting

CASE STUDY. Brimstone worked side-by-side with a large pharmacy benefits supplier to regain sustainable growth in its public sector business, which serves federal, state, and local agencies of all types. DOWNLOAD. Results. Through the work with Brimstone, the organization: Developed a new sense of urgency for transforming their business. Learned how to take an enterprise-wide perspective and share accountability for success of the overall business.

Transforming Information Technology at a Large State Agency

Brimstone Consulting

CASE STUDY. The office of information technology that serves agencies across a state government system set a goal of becoming a high-performing and customer-centric service provider. The CIO sought to build a self-sustaining cultural dynamic that would enable the organization to become a preferred provider of IT services to its agency partners, one of the top IT employers in the state, and a recognized expert in the field.

Navigating the COVID-19 Crisis

Brimstone Consulting

Actions to take now to help you lead through the COVID-19 crisis, navigate change, and emerge ready for the future. While the impact and magnitude of the COVID-19 pandemic vary depending on the sector, business model, and geography, we are all experiencing a crisis of momentous proportion. The sheer scale, disruption, and uncertainty of the COVID-19 pandemic is overwhelming, devastating, and disorientating. . While the COVID-19 crisis is unlike any we have experienced, Eric J.

Put an end to the “Eternal Wednesday” and the “New Normal”

Brimstone Consulting

Move from “handling the crisis” to “moving beyond the crisis.” . “I I feel like I am in an eternal Wednesday,” a friend told me last week. He went on to describe how the COVID-19 pandemic has obliterated not only the line between the workday and the evening but also the line between weekday and weekend. Trapped in a continuous cycle of work, he shared that he was “exhausted” and “done.” He is not alone. Forty-five percent of employees in the U.S. report feeling burned out. .

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.