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Facebook Hashtags Enhance Digital Advertising Opportunities

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With Twitter and Instagram being notorious for hashtags, Facebook users were already tagging posts and statuses to no avail, allowing the network ample opportunity to extend its reach even further by embracing the popular trend.

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Why and How Personal Branding is Vital for Independent Consultants

Successful Independent Consulting

This concept is borrowed from advertising. A tag line should not be your job title or occupation. For more help, use the tips and worksheet in my previous blog post Know Your Niche. Develop a “tagline” or one-sentence summary. Instead it should be about what you do or what makes you special.

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What Blockchain Can’t Do

Harvard Business

To link an entry on the blockchain to an actual, real-life baby, we need to give the baby a physical identifier through a physical tag, or in a more futuristic world, a small chip or digital genome record that links the baby to its digital record. And this is where blockchain falls down. There are other parallel examples.

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4 Ways to Teach Your Kids About Work (Without Adding More to Your Plate)

Harvard Business

Therefore, as I read each book, I tag passages that I’d like to go back to later. My sons compile all the tagged sections into one document. Maybe he owns a tattoo parlor across the bridge and is a walking advertisement for his business. Or maybe he’s meeting someone in the park and is running late.

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Extracting Insights from Vast Stores of Data

Harvard Business

To use this service, consumers simply tweet @wherenext and geo-tag their location to receive recommendations of restaurants, events, or clubs in their area, effectively turning mobile phones into a customized map of city hotspots. BuzzFeed’s Native Ads. BuzzFeed now generates 7 billion views from 200 million unique visitors every month.

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Part 3: Optimize Your LinkedIn Profile with Skills, Endorsements & Accomplishments

Successful Independent Consulting

Most independent consultants have no budget for marketing or advertising, yet they all wish they had a bigger client list. This is the third and final part in a series of articles. You can download the entire series as a reference guide here.

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The elegance of nothing

Seth Godin Blog

The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? It’s design, not advertising, that turned Apple into the most valuable luxury brand (and the most valuable company) in the world. What ever happened to details? The sweeping fenders of a Porsche 911 or the needless complications of a fancy watch….