Harvard Business

JANUARY 2, 2018

Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over.

Media 44

Media ROI Company Metrics 44

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They’re also engaging customers in new, value-driven ways.

Industry 52

Industry SMB Software Talent 52

Harvard Business

JANUARY 3, 2017

Bain & Company and ROI Consultancy Services (formerly PollBuzzer) recently surveyed almost 2,200 consumers in Atlanta and Washington, DC, about the prices at eight retail chains carrying groceries. The right combination of tactics, of course, depends on a company’s sector, strategy, and proposition to customers.

Retail 46

Retail Survey Bain Comparison 46

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Data is at the core of any customer experience strategy. Renewing your CX vows begins with the basics.

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

SEPTEMBER 11, 2014

Physicians were surveyed on their attitudes toward the main drugs in the relevant therapeutic category, as well as their attitudes towards the firm’s salespeople. What’s more, some customers might not want to give that information, even if firms wanted to collect it.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28

Harvard Business

AUGUST 29, 2016

Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers.

Retail 48

Retail Apparel Financial ROI 48

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?

Marketing 46

Marketing Agile Fashion Sales 46

Business Consulting Agency

JANUARY 23, 2024

Market Expansion Strategy: A tech startup engaged business consultants to devise a market expansion strategy. By leveraging the consultants’ knowledge of global markets and industry trends, the startup successfully entered new markets, resulting in a 30% increase in international sales.

Consulting 52

Consulting Turnaround ROI Case Study 52

Harvard Business

OCTOBER 1, 2018

But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. Vendors using eBay and Shopify pay listing and sales fees, and consumers pay transaction fees on payment portals like PayPal. RyanJLane/Getty Images. Today, financial transactions have considerable costs.

Marketing 36

Marketing Advertising Media Video 36

ConsultX

MARCH 1, 2022

Regardless of the Industry, size of the Business or state of the Business, we found Profit Leakage in every single Business we surveyed! Why is it so effective at communicating to Business Owners Here are seven strategies that we’ve tested and proven to get and keep ideal clients – ones that stay on for the long term.

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? Bain & Company recently surveyed nearly 1,700 marketers globally , in partnership with Google, and found three areas of importance. Once a company spots the crucial signals, it should deliver a sequence of messages tailored to each customer.

Marketing 28

Marketing Bain Advertising Data 28

Harvard Business

MAY 25, 2016

Survey-based reports find that firms are currently spending an estimated $36 billion on storage and infrastructure, and that is expected to double by 2020. However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Improved pricing.

Data 47

Data Advertising Operations Case Study 47

Harvard Business

DECEMBER 28, 2016

Share of wallet is the ultimate measure of how they spend their money when the ultimate point-of-sale (POS) decision occurs. There is place in the world for performance benchmarking survey metrics like net promoter score (NPS). There are many obstacles and detours that can prevent full ROI from your CX program.

Metrics 33

Metrics Data ROI Benchmarking 33