Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. The rise of social media has created a new type of local partner: local digital influencers. A New Type of Local Partner.

B2B 53

B2B Education Media B2C 53

Harvard Business

JULY 14, 2017

Alexander Weinstein’s Children of the New World weaves together a series of mind-bending vignettes into a compelling vision of how social media could change our lives. Like international travel or meditation, it creates space for us to question our assumptions. Science fiction isn’t useful because it’s predictive.

Real Estate 53

Real Estate Engineering Transportation Industry 53

Rod Burkert

MAY 1, 2019

Speaking to 1-to-many audiences like these falls between the extremes of 1-to-1 meetings and 1-to-masses social media, except it is both efficient and effective. My story is how I started traveling in the RV. Download your white paper? They want to learn more. So why do you do what you do? What got you started?

Industry 40

Industry Efficiency Case Study Case Studies 40

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Further Reading: 6 keys to writing a white paper that generates leads.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JUNE 13, 2017

As diverse forces such as social media, climate change, urban migration, and sprawl continue to upend the status quo, employing every tool and service available to help societies respond to disruption is critical. . Urban digital nervous system.

Transportation 28

Transportation Government Enterprise Data 28

Harvard Business

MARCH 3, 2017

My colleagues at the MIT Media Lab and Beth Israel Deaconess Medical Center tested this concept with medications , proving the viability of such an approach. It stores a signature of the record on a blockchain and notifies the patient, who is ultimately in control of where that record can travel.

Data 28

Data System Healthcare Accenture 28