Publishing a white paper. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. They have come to you to learn more about a topic relevant to their business, and your white paper provides them with answers. Further Reading: 6 keys to writing a white paper that generates leads. MORE

Like international travel or meditation, it creates space for us to question our assumptions. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office. At the end of the 19th century, New York City stank. One hundred fifty thousand horses ferried people and goods through the streets of Manhattan, producing 45,000 tons — tons! — of manure a month. MORE

The results of the project—a collaboration between the GCIO, Microsoft Digital, and the Fletcher School at Tufts University—will be published in a future white paper that will provide insights and ideas not only for New Zealand but also for countries around the world. The project used Internet of Things data from public transport nodes, traffic lights, and intersections to shorten travel time, ease congestion, and make the streets safer for pedestrians. MORE

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. IBM’s influencer relations team actively manages and builds its Futurist community, engaging influencers in different parts of the world to participate in events, coauthor educational white papers specific to the influencer’s expertise, and co-host webinars for local audiences. MORE

My story is how I started traveling in the RV. Download your white paper? Greetings from the City of Brotherly Love. The RV is parked just outside of Philadelphia where we will be visiting friends, family (my mom turns 94 this month), and neighborhoods we ran in. And eating soft pretzels. Our last conversation about working for a retiring BVFLS icon got some traction from quite a few of you. One reader wrote back, “We should always be planning for our next position.” MORE

They come for the content or the service, like booking air travel. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. MORE

These extend from basic introduction-to-consulting workshops, to advanced excel/ppt skills, and of course regular seminars hosted by senior partners to discuss their white papers, recent interesting or topical projects, and subjects relevant to us all. Kearney’s travel model? Kearney: Consultants generally travel to their clients from Monday to Thursday, returning to their home office on Fridays. MORE

In our white paper, “A Case Study for Blockchain in Healthcare,” we proposed a novel, decentralized record management system to handle EHRs using blockchain technology, which we called MedRec. It stores a signature of the record on a blockchain and notifies the patient, who is ultimately in control of where that record can travel. MORE

A white paper published by the Workforce Institute and produced by Circadian, a workforce solutions company, calls absenteeism a bottom-line killer that costs employers $3,600 per hourly employee and $2,650 per salaried employee per year. Travel Association and GfK, a market research firm, just over 40% of Americans plan not to use all their paid time off anyway. Open-ended, unlimited vacation sounds great on paper, doesn’t it? MORE