Harvard Business

OCTOBER 23, 2017

Organizations often seem obsessed by measuring fractional shifts in operational performance, capturing data on sales, inventory turns, and manufacturing efficiency. And today some businesses such as retailers are using predictive analytics for hiring frontline staff. Developing these sorts of metrics will not be quick or easy.

Change Management 28

Change Management Data Company Management 28

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. These members are 2.6

Marketing 43

Marketing Agile Fashion Sales 43

Harvard Business

MAY 8, 2017

Whereas most business lists analyze companies by traditional metrics such as revenue or by subjective assessments such as “innovativeness,” our ranking evaluates the ability of leaders to strategically reposition the firm. We then narrowed the list to 18 finalists using three sets of metrics: New growth.

Methodologies 51

Methodologies Culture Metrics Company 51

Harvard Business

OCTOBER 3, 2018

In the following months, the CMO began to look for opportunities where her team could proactively step “into the gap” — to take a leadership role on an opportunity that none of the other functions picked up. The goal was to get feedback and strengthen the thinking to maximize the potential impact on growth.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

DECEMBER 20, 2016

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. ” Keith Levy, who oversaw the creation of Bud Light Lime and other similar products as vice president of marketing and sales for Anheuser-Busch, took a similar stand on in-house superconsumers. Adapted from. Eddie Yoon.

Energy 28

Energy Airlines Culture Retail 28

Harvard Business

JULY 11, 2017

times Vormetric’s sales. For sector and company screening, the data provider CB Insights helps develop information-rich company profiles, visualize competitive dynamics and uncover nonfinancial performance metrics. In March 2016, Thales purchased Vormetric, the growing cybersecurity firm, for $400 million, which was 5.7

Company 28

Company Finance Advertising Tools 28

Kates Kesler

APRIL 17, 2016

The powerful Walmart business units inside P&G, Unilever, and other consumer brand companies create enormous complexity challenges for the leadership of these companies, but Walmart, the customer, is well served by this single point of interface. This is a value-creating form of tension.

Apparel 50

Apparel Metrics Retail System 50

Management Consulted

NOVEMBER 2, 2015

In March 1992, KPMG began to reorganize itself, choosing six lines of business: financial services; government; health care & life sciences; information & communications; manufacturing, retailing, & distribution; and special markets & designated services. Sales and Marketing. Talent & Human Capital. Human Resources.

Interviews 100

Interviews Culture Consulting Case Interview 100

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Expectations matter. Spillovers.

Media 35

Media Advertising Metrics Productivity 35