Harvard Business
MARCH 22, 2017
Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. The results?
Harvard Business
NOVEMBER 21, 2016
An interface communicates the algorithms’ results along with more-nuanced data, such as the personal notes, to the company’s fashion stylists, who then select five items from a variety of brands to send to the customer. The fashion industry is no stranger to fast cycles of learning.
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Harvard Business
AUGUST 26, 2016
Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. In areas where Christianity is growing, sales of Western-style formal fashions are likely to grow too, since Christianity usually carries a strong acceptance and influence of Western culture and clothing.
Harvard Business
AUGUST 3, 2018
The level and trend of a company’s top-line metric is an advance indicator of the success of its business model. Many of these metrics are disclosed in Facebook’s financial statements. However, how those metrics translate into revenues remains a mystery to external investors.
Harvard Business
OCTOBER 23, 2017
There is a new generation of real-time employee opinion tools that are starting to replace old-fashioned employee opinion surveys — tools that tell you far more than just what employees think every year. Developing these sorts of metrics will not be quick or easy. Capture Reference Data About Current Change Projects.
Harvard Business
OCTOBER 30, 2018
He simply tracked the sales of riot-related components such as crowbars and flammable fluids from major hardware outlets and looked for spikes in purchases that exceeded a certain threshold. One would have thought it was from comprehensive analyses of complex demographics and collections of red-flag news indicators of social discontent.
Harvard Business
JULY 19, 2016
.” When the company upgraded its commercial insurance line for small businesses a few years ago, the agents jammed internal call centers with questions about how the policies worked and how to set sales quotes. The cost of simply expanding the call centers was prohibitive. Don’t make your AI too lite.
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