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What Creativity in Marketing Looks Like Today

Harvard Business

To explore this question, we interviewed senior marketing executives across dozens of top brands. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. The metrics also changed. The results?

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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

In a follow up HBR article , we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks and distilled seven key insights from those discussions. The level and trend of a company’s top-line metric is an advance indicator of the success of its business model.

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How to Make a Great First Impression

Harvard Business

The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. If, for instance, colleagues say you are a great people manager, seek out metrics to support that idea. ’ I try to create dialogue, not a sales pitch.”

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How to Pass the McKinsey Problem Solving Game

CaseInterview.com

In the case interview process for McKinsey, one of the early evaluations is “Solve,” McKinsey’s digital assessment game (formerly called the McKinsey Problem Solving Game). When you play these games, you want to very quickly figure out which specific metric (there will be more than one) is subject to these greater-than and less-than rules.

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KPMG Consulting Interviews and Culture

Management Consulted

Thankfully, everything stayed in a nice orderly fashion, the way accountants like it, after the audit portrayed Peat Marwick in a favorable light. Sales and Marketing. KPMG CONSULTING INTERVIEWS & RECRUITING. Next come face-to-face interviews which are going to be conducted by panels of 2-3 staff members. Georgetown.

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The Men Who Mentor Women

Harvard Business

” We conducted 75 semi-structured confidential interviews with leaders in the C-suite or one to three levels below C-suite in both Fortune 500 companies and non-profit organizations. After subjecting these interviews to a rigorous qualitative analysis, we saw several themes emerge. providing gender-aware mentoring and coaching.

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