Sat.May 29, 2021 - Fri.Jun 04, 2021

The Key to Effortless Marketing

The More Clients Blog

My favorite definition of effortless is “achieved with admirable ease.”. And wouldn’t it be cool if all your marketing could be (relatively) effortless? What would that look like? Is it even possible? And is this just more marketing hype? Well, let’s explore….

Remote or face-to-face: Why the future of consulting work will be a hybrid

The Source

One of the profound privileges of the work we do is being able to speak to senior executives about their views and use of consulting and professional services.


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Stuck or Stalled? The Time is Right to Rethink Your Journey

On the Brink

Are you a strong woman who looks at a challenge straight in the eye and gives it a wink? Maybe you are but today you are stalled or stuck, frustrated with your job, or tired of the life you have been leading. Isn’t it time for you to step back and ask yourself Why? Why am I here?


Partnering With Another Consulting Firm? Read This First

David A Fields

There you are, polishing the sign in front of your catamaran and trying to attract consulting projects from the throngs of prospects meandering along the oceanfront. A boat-owner on the adjacent pier hails you: “Would you like to join forces? I’m sure we could catch more consulting clients together.”

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Use Storytelling to Increase Your Consulting Sales with Mike Adams: Podcast #189

Consulting Success

Genuine communication will always spell success for any consulting business. However, real connection with potential clients can only be achieved using the best storytelling tactics.

Sales 141

More Trending

Factors to consider when weighing internship offers

Tom Spencer

Applying for internships is a long process. You start with researching the companies you want to work for, followed by applying, conducting informational interviews, and going through multiple rounds of case interviews. If you do everything properly, with a little bit of luck, you will get an offer.

The search for purpose at work

McKinsey & Company

Purpose is personal, but companies play a critical role in how we express it. Insights on Organization Talent

Developing a Data Strategy & Customer Analytics for Today - w/Vivian Tan (Kaiser Permanente) Ep#104

Strategic Planning and Management Insights

Vivian Tan is the Vice President of Strategic Information Management & Global Relationships at Kaiser Permanente.

What A Candidate Did To Land Offers From Deloitte & KPMG

Management Consulted

Meet Steven, an Air Force Academy Grad who ended up landing offers from both Deloitte and KPMG! How did he do it? Keep reading for lessons you should apply to your own experience to land a consulting offer. Table of… Read Article.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Early Consulting Career Mistakes to Avoid

Tom Spencer

When I talk to my friends in consulting (across all firms and types of consulting), it amuses me that the early career mistakes we have made and witnessed are eerily similar across the board.

How COVID-19 has changed the way US consumers think about healthcare

McKinsey & Company

Taking five actions can help US healthcare payers and providers improve their engagement with consumers. Insights on Healthcare Systems & Services Health care services

Stress and decreased engagement are just two reasons we need to stop scheduling back-to-back meetings

Brimstone Consulting

By changing how we approach meetings and how we run meetings, we can connect and communicate more effectively – and reduce stress and fatigue.

Customer Experience Trends Your Business Should Consider in 2021

Strategic Planning and Management Insights

Improved customer experience has become necessary for any business. From 2020 onwards, the meaning changed completely. In the global pandemic, positive customer experience became a beacon of light for all companies.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Seahawks Interception

Seahawks Interception.

The impact of electromobility on the German electric grid

McKinsey & Company

Estimates indicate that eight million electric vehicles could be on the roads in Germany by 2030. Investing in fast-charging stations and managed charging will be key to upgrading infrastructure. Insights on Electric Power & Natural Gas Electric Power Germany

Why we need Project results: Demystifying outputs and outcomes

The Management Centre

Project management is an essential skillset, helping people to scope, plan, deliver and evaluate their projects. Core to great project management is having well defined project results.

How One British Isle Persuaded Its Citizens to Get Vaccinated

Harvard Business

It’s all about making the message personal. Influence Communication Psychology Motivating people Digital Article


Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Character Defines a Leader’s Success

Rick Conlow

Character defines a leader’s success and legacy. For example, think of a leader you know. Answer these questions about that person’s character. Answers to these questions define a pattern or behavior. 10 Questions that Define a Person’s Character. Does the leader tell the truth?

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CEO brief: The future of business building in insurance

McKinsey & Company

Insurance executives must drive a shift in business from methodical to adaptive and faster. Insights on Financial Services Insurance

Why Work for a Small Business (or Own One)?

Martinka Consulting

There are reasons why people want to own (and buy) a small business. I’ve gone over the reasons why people want to buy and own a company a few times before and a lot of those reasons are why employees choose a small business instead of a huge company to work for. Let’s start with some names in the news recently. Major League Baseball’s collective bargaining agreement ends after this season. It will be contentious over a few issues.

Lessons on Resilience for Small and Midsize Businesses

Harvard Business

A look at some companies that thrived during the pandemic. Managing organizations Economy Change management Digital Article

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

The reciprocity hustle

Seth Godin Blog

People are culturally wired to want to reciprocate. That’s one of the things that make a community function–someone does something nice for you and you’re inclined to want to find a way to do something nice in return.

A new look at how corporations impact the economy and households

McKinsey & Company

We map the different ways in which the economic value that large companies create flows to households in OECD economies and examine what has changed in the past quarter-century. Strategy & Corporate Finance Insights Corporate Social Responsibility

Flaunting the Rules

Martinka Consulting

We got back from a week in Scottsdale and on the outbound flight, as we landed, the pilot asked us to stay in our seats as there was a law enforcement issue. At the gate, two airline employees came onboard to escort a young couple off the plane. As we left, I overheard employees say the issue had to do with drinks and not wearing masks. The couple was being “interviewed” by the police as we crossed the gate area.

What’s Your Sales Automation Strategy?

Harvard Business

More than 30% of sales activities can benefit from automation — if implemented effectively. Sales & Marketing Sales Technology Innovation Digital Article

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Seahawks Interception

Seahawks Interception. This is the winning play that allowed the New England Patriots to win Super Bowl XLIX over the Seattle Seahawks (click play and Watch on YouTube): What’s fascinating about this play by Malcolm Butler is how many hours of analytical research, probability analysis and practice went into pulling this play off. The Patriots had practiced all year to defend against this particular offense configuration.

What we lose when we lose women in the workforce

McKinsey & Company

A record number of women have left the US workforce during the COVID-19 crisis. A policy expert and former HR executive discuss the long-term effects—and their own experiences. Impact on economies Talent

6 Turnaround Tactics for a Failing Team

Rick Conlow

A failing team creates discomfort for everyone. Team failures, which sit at about 60% , demoralize employees, reduce productivity, cost companies billions of dollars, and inhibit innovation.