David A Fields

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Playing Along vs. Playing Nice. A Common Misstep that Could be Costing Your Consulting Firm

David A Fields

The “real world” and consulting best practices occasionally diverge. One example is divisiveness. All around us, people decry divisiveness and hateful rhetoric while, in the US at least, many of those same people dish out ad hominem attacks and demeaning language. From a consulting standpoint, does deriding or disdainful rhetoric matter for your firm and, … Continued The post Playing Along vs.

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This Marketing “Hack” Will Power Your Consulting Firm’s Growth

David A Fields

Imagine if there were a simple trick you could apply to all of your consulting firm’s marketing efforts to make them far more productive. Such a marketing enhancement does exist. Implementing this tweak will lead to more inquiries from prospective clients. Better yet, even though the marketing tactic in question is eschewed by most other … Continued The post This Marketing “Hack” Will Power Your Consulting Firm’s Growth appeared first on David A.

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7 Inquiry Guidelines Your Consulting Firm Must Master

David A Fields

Asking questions is core to your consulting firm’s approach to winning business and delivering value. Could you ask questions better (and ask better questions)? Absolutely. For most adults, inquiry is a route to information. For teenagers, questions are a rhetorical way to emphasize their point. For toddlers, questions serve to drive their parents batty.

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Offering Value Is Actually Bad for Your Consulting Business! Here’s Why

David A Fields

Common wisdom says your consulting firm should offer value in order to attract clients. What if that common wisdom is not only wrong, but backwards? You’ve probably encountered advice that consultants should only reach out to prospects when they have a compelling, useful tidbit to offer. For example, an article or white paper, your new … Continued The post Offering Value Is Actually Bad for Your Consulting Business!

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The Secret Sauce: What Makes Some Consulting Firms Flourish While Others Flounder?

David A Fields

Two consulting firm owners reached out to my firm. You’ll find the difference between them enlightening. Clarissa has a clipped, lilting voice that quickly reveals a sharp mind and passion for consulting. Over five years, Clarissa’s firm grew from a handful of people to a bustling beehive of projects that boasts 70 employees We discussed … Continued The post The Secret Sauce: What Makes Some Consulting Firms Flourish While Others Flounder?

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From Absurd to Ingenious: How to Quickly Unearth Breakthrough Ideas for Your Consulting Firm

David A Fields

You’re missing important (perhaps breakthrough) ideas that could catapult your consulting firm’s success forward. You see a guy on the street wearing a tinfoil hat. Naturally, you ask, “Dude, what’s up with the hat?” “It staves off all disease,” he responds. “That’s ridiculous,” you confidently counter. After all, even though you’re not a physician, you … Continued The post From Absurd to Ingenious: How to Quickly Unearth Breakthrough Ideas for Your Consulting Firm appeared first on David

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The 4th Annual Consulting Firm Caption Contest! (Join in)

David A Fields

Whether you’re a long-time reader or you’ve recently started perusing these articles, you’ve probably grumbled at least once… “Hold on a second… David built a lucrative, consulting practice by layering chocolate references and obscure puns on top of illustrations my seven year-old could draw? Some of those line drawings don’t even make sense!