The Best Consulting Offering Name of All Time
David A Fields
MAY 23, 2023
While your consulting firm’s name is, ideally, memorable, it’s even more important to ensure your consulting firm’s offerings are mentally sticky. Imagine if your consulting firm owned an offering as widely known as Net Promoter Score (Bain & Company, Fred Reichheld) or the Magic Quadrant (Gartner). Sure, your consulting firm’s named offering and my company’s … Continued The post The Best Consulting Offering Name of All Time appeared first on David A.