Sat.Nov 14, 2015 - Fri.Nov 20, 2015

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Should Your Marketing be Positive or Negative? Surprising Research Gives the Answer

David A Fields

We know we can assist our clients in two different circumstances: when they have an aspiration (e.g., “they desire an endless supply of chocolate”) or when they suffer with a problem (e.g., “they have run out of chocolate!”) Which scenario should we focus on, and how should we present it in our marketing and proposals? Pretend you’re about to invest $9,000 into equipment for your consulting firm.

Marketing 188
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Management Consulted UK Tour – Fall 2015

Management Consulted

After our annual East Coast Fall Tour, we jetted off to the UK to host events with consulting clubs from King’s College London, University College London, London School of Economics and Political Science, Durham University and Manchester School of Business. Plus – we held our annual London bootcamp at the swanky Grosvenor House J.W Marriott. (8 lucky attendees had a full day’s worth of personalized attention and all of their consulting questions answered).

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What Part of Customer Service is Not Clear?

Women in Consulting

By: Linda Popky. It happened to me again recently: I was in a situation where I needed to contact the customer service department of a major company. You know the feeling – a product that’s not right, service that didn’t happen, promises that weren’t kept. You probably also know what happens next. That sense of dread and desperation: I’m about to waste a lot of my valuable time trying to resolve this.

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Man vs Chimp

Tom Spencer

(Source: Flickr ). Humans and chimpanzeees (our closest genetic relatives) are both social animals that have the ability to form groups and communicate between themselves. Why is it then that humans have populated the globe (7 billion and counting) while chimp numbers continue to fall (currently standing at around 250 thousand or less)? A key difference between us and our close genetic cousins is our ability to use, control and reflect upon language.

Journal 71
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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How Do You Keep a Narrow Message and Win Broad Work?

David A Fields

A consultant asked me for some clarification: David, you say our mantra should be “narrow in my market and broad in my capabilities.” If I’m narrow in my marketing, how do I get permission from an existing client to take on other, broader projects? What would your response be to this client? How do you market narrowly yet win a broad range of projects?

Marketing 150

More Trending

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TCIP #055 – Life’s Most Important Question with Brian Willis

Melissa Agnes

Welcome to episode #055 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. The law enforcement industry has been struggling through a lot of heat lately. Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities.

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Five Simple Steps to Engage Stakeholders in Change Initiatives

Gina Abudi

Stakeholders will adopt change more easily if you do these five simple things to engage them in the change initiative: Develop a detailed communication plan in the early stages. Ensure communications via a variety of channels and methods in order to engage the widest group of stakeholders. Developing a communication management plan early makes it [.].

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The Margin of Safety

Strategy+Business

In his new book, Wall Street Journal veteran Greg Ip makes the counterintuitive argument that the preventive efforts that makes us safe can encourage dangerous risk taking.

Journal 44
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ISIS Claims Responsibility; France Vows 'Merciless' Response; Syrian Passport on One Attacker; Placing the Blame; Repercussions

MishTalk

More details have emerged in the multi-pronged machine gun and bombing attack on Paris yesterday in six different locations. For yesterday's roundup please see Terror in Paris: "Several Dozen" Dead, Hostages Taken, France Closes Borders; Hey Chancellor Merkel. ISIS Claims Responsibility, Syrian Passport Found on Attacker The death total is now reported to be at least 150 by some sources, with hundreds more injured, nearly 100 of them critically injured.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Yes, in my backyard

Seth Godin Blog

The opposite of NIMBY, the opposite of isolation. Building a fortress is expensive. It cripples your tribe. And it won’t work. Modern fortresses amplify fear, destroy the value that's at the heart of the connection economy, and don't actually pay off. It's far more valuable to live in a community of hard-working, trustworthy refugees and (former) strangers than it is to become isolated.

43
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Five Ways to Better Manage Your Stakeholders

Gina Abudi

Here are five simple ways to manage (and engage) your stakeholders in your project: Utilize a stakeholder register to track each stakeholder and contact information as well as their needs, wants and expectations as it relates to the project. Take the time to meet each stakeholder – either in person or via a virtual format. [.]. The post Five Ways to Better Manage Your Stakeholders appeared first on Gina Abudi.

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Can Networking at the Office Become Too Much of a Good Thing?

Strategy+Business

It's generally presumed that employees who accrue political power at work are higher performers. But those who schmooze a little less are actually the best at their jobs.

44
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Catalan Parliament Approves Plan for Secession from Spain

MishTalk

Everyone's eyes seem glued to the Paris terrorist attack and the refugee crisis, but other significant events in Europe merit a spotlight as well. For example, Catalan Lawmakers Approve Plan for Secession from Spain. The regional parliament of Catalonia launched a plan Monday to set up a road map for independence from Spain by 2017, defying warnings from the central government in Madrid that it is violating the nation's constitution.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Listening Is the Key Ingredient to Successful Customer Experiences

1 to 1

Stephen R. Covey said, "Most people do not listen with the intent to understand; they listen with the intent to reply." The 2015 1to1 Media Customer Champions are doing the former and proving that listening to understand leads to big results. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Media 42
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Four Key Ways to Disengage Overly-Involved Project Sponsors

Gina Abudi

There are times when we need to disengage a project sponsor who is overly involved in the day-to-day work of the project team. We want them engaged in the project, certainly; but not so involved in the tasks associated with the project that the team feels they can’t get the work done. Much of time [.]. The post Four Key Ways to Disengage Overly-Involved Project Sponsors appeared first on Gina Abudi.

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A Thanksgiving Reader

Seth Godin Blog

In ten days, just about everyone in the United States will celebrate the best holiday of the year: Thanksgiving. I’m hoping that this year, you and your family will help me start a new holiday tradition. At its best, this is a holiday about gratitude, about family and about possibility. It brings people together to not only celebrate the end of the harvest, but to look one in another in the eye and share something magical.

Travel 41
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Nouriel Roubini: "Positive Impacts of Paris Attacks Modest Unless More Attacks Follow"

MishTalk

Economic stupidity permeates from every mainstream media corner in a myriad of ways. I typically expect economic stupidly, and stupidity certainly has provided endless things for me to write about. Nonetheless, I am somewhat surprised that renown economist Noutiel Rounbini would actually say Paris Attacks Could Boost the Eurozone Economy. Economist Nouriel Roubini said Tuesday the Paris attacks could end up boosting the eurozone economy if the European Central Bank decides to increase its progra

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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A Shared Trait of Customer Champions: Gathering and Acting on Customer Insights

1 to 1

This week, as we recognize and celebrate the 2015 1to1Media Customer Champions, it's a reminder of the communal characteristics that are shared by customer advocates. They place customers at the center of their strategic efforts. They also listen to and act on customer feedback. In addition, Customer Champions also gather customer insights from a variety of sources in order to better understand what customers want and to continually improve upon the customer experience.

Trends 41
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Why Business Leaders Make Time to Write a Book

Henry DeVries

Being a published author is the quickest path to becoming an expert who attracts new clients. So why doesn’t every business leader have a book? To attract new clients, the best approach for professionals, consultants and those in a high-end service field is to demonstrate expertise by sharing valuable information through [.

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Saying vs. doing

Seth Godin Blog

Does this group have a loyalty oath? Brittle organizations are focused on which end of the egg you open. Are you wearing the team jersey the right way, saying the incantations each time, saluting properly. Resilient organizations are more focused on what you produce, and why. Petty dictators care a lot about words, about appearances, about whether everyone is genuflecting in precisely the same way.

Groups 41
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Terrorist Arrests in Germany, Belgium; Nine Warning Signs Ignored; Could Attacks Have Been Prevented?

MishTalk

In the wake of the terrorist activity in Paris that killed close to 150 people in eight separate attacks, the Investigation Widens to Germany and Belgium. Three Key Developments ● Belgium charges two men in connection with the Paris attacks ● Germany arrests five people in a town close to the Belgian border ● France has authorized the distribution of an antidote for nerve gas The investigation into last week’s deadly attacks in Paris widened on Tuesday, as Belgium charged two men with terror off

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Employee Empowerment Drives Customer-Centric Culture Change

1 to 1

Every successful executive understands that, ultimately, their employees reflect their leadership skills. Because they set the example, each employee subsequently embodies the strengths and flaws of those who govern their position. For our 2015 1to1 Media Customer Champions, this notion acts as their guiding principle, as they recognize that, every employee must be engaged in order to deliver optimal customer experiences.

Culture 40
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What’s Your Advice?

Chad Barr

This week’s reflection point: As experts we are here to provide our clients with insightful ideas that will accelerate and improve their success in life and business. I find our ability to provide effective and practical advice directly relates to our talent, experience, knowledge, open mindedness, failures and successes. Like wine, it usually gets better with time.

Talent 40
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Surveys and focus groups

Seth Godin Blog

It doesn't matter what people say. Watch what they do. The story is told of a focus group for a new $100 electronic gadget. The response in the focus group was fabulous, people all talked about the features of the new device with excitement. At the end of the session, the moderator said, "thanks for coming. As our gift to you, you can have your choice of the device or $25.".

Survey 40
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Auto Originations Hit 10-Year High, Subprime Loans Fuel Growth; Party About Over?

MishTalk

A New York Fed study notes a huge surge in subprime auto loans after taking into account a newer, more accurate methodology. The new approach takes into consideration new originations as opposed to new accounts. The result was an upward shift in the volume of newly originated auto loans by 25 to 30 percent. Newly Originated Loans A credit score of 660 is the generally acknowledged line between good and poor credit.

Banking 59
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.