Sat.Jun 29, 2019 - Fri.Jul 05, 2019

Consulting Projects: 6 Ways to Close ‘em, 5 Ways to Lose ‘em

David A Fields

Rick, a friend and colleague of mine, routinely sells millions of dollars in consulting projects for his boutique consulting practice. Since Rick had the same question, a few years ago he analyzed 95 consulting proposals he had submitted in order to find out why some closed and others didn’t.

How to Write a Great Sales Letter

The More Clients Blog

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting your list of prospective clients together. Getting attention via email or other marketing activity. Getting a meeting and initial conversation with your prospective client.

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Landing a $60 Million Deal Without a Proposal with Subir Chowdhury: Podcast #95

Consulting Success

A good consultant gathers all the information and evaluates it accurately. The more depth and understanding you have, the better results you can deliver. Subir Chowdhury, the CEO of ASI Consulting Group, believes in this concept.

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Consulting Interview: 4 Types of Consultant Fit Interview Questions

Management Consulted

Though the case interview is the most important aspect of management consulting recruiting, don’t overlook the consulting fit interview. This is how consulting firms assess how you’ll interact with a Fortune 500 CEO client. After all, firms do not hire … Continue Reading.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

China and the world: Inside the dynamics of a changing relationship

McKinsey

The relationship between China and the rest of the world is changing, and a great deal of value could be at stake depending on whether there is more or less engagement. Businesses will need to adjust to the uncertainty ahead. China

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Simplicity: An underrated virtue in consulting

The Source

If William of Occam were alive today, I think we can be fairly certain that he wouldn’t have been a management consultant. Famously, the principle of Occam’s razor states that, faced with many possible explanations, the simplest is the most likely.

Consulting Firms 101

Management Consulted

Consulting firms 101, or consulting firms basics, is something you must understand if you’re preparing to go into consulting. Understanding the differences between the Top 3 firms, MBB firms, and the Big 4 accounting firms, versus the tier 2 boutique … Continue Reading.

Matching talent to value

McKinsey

The roles that create the most value in your organization may not be at the top. Getting the right people in these critical seats can turbocharge performance. Insights on Organization

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Health Economics Part III – Organ Donations

Tom Spencer

I’ve mostly looked at demand driven components of health economics in previous articles. Now though, I will look at an aspect of health economics that flips the equation on its head.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to create a blockbuster consulting service

The Source

One thing we can be sure of in the professional services of the future is that firms will be offering many more services than they do at present.

Case Interview: Questions to Ask at the End of an Interview

Management Consulted

You’ve just gone through a grueling case interview and there are a few minutes left before you part ways with your interviewer. The tables have now turned, and it’s your turn to put your interviewer on the spot. But you … Continue Reading.

Bracing for consolidation in Asia–Pacific banking: The quest for scale

McKinsey

To emerge from a period of potential consolidation, Asia’s banks must reinvent themselves or risk disappearing. Insights on Financial Services

Google Analytics for Consultants, Part 4: Using Your Analytics To Make Better Decisions

Tsavo Neal

In part 1 , you installed Google Analytics on your consulting website. In part 2 , you set up goal-tracking to track your website’s performance. . In part 3 , you created your Consulting Website Performance dashboard. Now, in part 4, you’ll use this data to make better marketing decisions and improve your consulting website. . In this post, I’ll show you 3 real-life examples of how I used my analytics in my business. Do More Of What’s Already Working.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

When training is not the right answer

The Management Centre

Fresh from her session on assertiveness with Ruby Bayley-Pratt at this years Institute of Fundraising Convention, =mc Director Yvette Gyles offers insight into why training is not always the solution.

How To Find And Use Brand Ambassadors Like William Shatner And Martha Stewart

Henry DeVries

Finding true brand ambassadors who are social media users and are willing to consistently promote a brand’s products or services is a marketing dream come true

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The global relevance of New York State’s clean-power targets

McKinsey

New York State has set ambitious decarbonization goals. What needs to happen to reach them? Insights on Electric Power & Natural Gas

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Maximize the Personal Touch in Your Communication

Rick Conlow

How many times have you heard the statement, nobody communicates around here? With all of the new technology, research says people are communicating more but it’s less effective. A Manager Changes.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Monthly Website Commentary Extravaganza

Kai Davis

Last week in Freelance Camp ( [link] ) we hosted a brand new event in the community: Website Commentary! It was an hour of straight talk, actionable advice, and helpful commentary for every member that signed up. We’re already planning the next Website Commentary event for August.

Don’t do any more marketing until you know this one person

Rod Burkert

I hope our last conversation about the 3 ways to increase practice revenues makes you realize there is no silver bullet or magic potion for growing your top line. Just three ways … but each one comes with a challenge. To gain momentum, start with the way that is easiest for you. On to this week.

The evolving perspectives and strategies of dairy executives

McKinsey

The past several years have seen a significant shift in how dairy CEOs are viewing future opportunities. Insights on Consumer Packaged Goods

Building analytics capability from scratch

Consultants' Consultant

Consultants Consultant: This podcast interviewing Annie South has some lovely insights on building analytics capability from. The post Building analytics capability from scratch appeared first on Consultants' Consultant. Consulting Well data scientists

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

BCG Offer for International Student

CaseInterview.com

Below is a success story from a recent BCG U.S. BCG Hire that received the offer as an international student, in the story he shares his tips for demonstrating confidence and control in a case interview. I just want to say thank you very much for all the materials and mails you prepared for our case interviews ! They are very helpful, not only for the recruiting process, but also for building up my logical mind set.

A Variety of Vendors is a Must

Martinka Consulting

Recently I wrote about customer concentration issues and about obstacles to growth. This memo is about something often forgotten and a perfect example of it is a situation Netflix is facing. NBCUniversal, AT&T’s Warner Media, and Disney are entering the streaming video market. Netflix has 72% of its viewers watching “library programming,” i.e. shows produced by others and whose rights Netflix buys (for a limited amount of time).

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Do you know where your budget is?

McKinsey

Businesses that can’t see where their resources are going are flying blind. To respond to the unexpected, managers need new capabilities that show where they are and how much room they have to maneuver. Insights on Operations

Simple Rules For Getting Along With Others

Consultants' Consultant

Consultants Consultant: Network by just getting along with others: Here is David Ogilvy from Hewlett Packard’s 11. The post Simple Rules For Getting Along With Others appeared first on Consultants' Consultant.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!