Sat.Oct 12, 2019 - Fri.Oct 18, 2019

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80/20 Content Marketing for Consultants

Tsavo Neal

This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. “What’s the purpose of creating content?”. Depending on who you ask, you’ll get a variety of answers. Many would say content is all about increasing SEO and boosting your Google rankings. Though this seems like a tangible goal of content, it’s only 20% of the equation.

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Singapore: Using Organization Design to Shape a Nation

Kates Kesler

Your customers are pushing you to deliver complex solutions of products and services in innovative ways.

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What Is Best Time Management Skill For Solopreneurs

Henry DeVries

We all get 24 hours in a day and 168 hours in a week. How do you spend those hours to get the most done?

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5 Success-Stealing Distractions at Your Consulting Firm

David A Fields

Clutter is the enemy, and not just in your clothes closet. Throughout your consulting practice, clutter and distractions are dampening your consulting firm’s success. A few years ago, a neuroscientist and a professor at Princeton University jointly released an article with a title cleverly designed to discourage you from reading their work: Interactions of Top-Down … Continued.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Mastery of Marketing Campaigns

The Fearless Marketer

The majority of clients who have come to me over the years want to know how to get more clients faster. And they’re often looking for a “silver bullet” that will draw new clients to them magically. The closest thing I know to a silver bullet is a marketing campaign. When I look back to all my marketing successes over the past 35 years, they were all based on step-by-step campaigns.

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“McKinsey-on-demand”: Do clients still need gatekeepers?

The Source

The last decade has not been kind to “gatekeeper” organisations. In almost every facet of our lives, we seem to have decided that we simply don’t have the need for them that we once did. We don’t need a taxi company to tell us who is and who isn’t qualified to drive us around; we’ll just have an app to do it. Once upon a time, aspiring TV producers had to go through an army of network executives before getting on our screens; now, anyone with a camera and a bedroom can reach millions of people o

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Agile Approaches Can’t Save Impossible Projects: Fixed Cost, Scope, Date

Johanna Rothman

You've got an impossible project. You have no flexibility. The project is a fixed-price, fixed-scope, fixed-date project. And, you have a specific team to do the work. (There are other impossible projects. Such as when you have a collection of people who multitask among several projects.). Can an agile approach save these projects? No. An agile approach might help you see what's happening.

Agile 65
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How To Cascade Your Strategic Plan Throughout Your Organization

Strategic Planning and Management Insights

Once a strategic plan is created at the highest level of an organization, there is a great need to cascade the strategic plan throughout all areas of the business. With larger and mid-sized organizations, you have to work on bringing the plan down to the secondary, tertiary, and all other levels of the organization.

How To 60
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The Future of Management (Part 2/3)

Tom Spencer

In the last installment , we explored how management has gone through big evolutionary changes since its inception. Using Laloux’s colour categorisations: Red, Amber, Orange, Green and Teal to describe the shifts in time, we looked at how these organisations are structured, what inspired their transition to the next evolution as well as what the general culture is like.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why and How to Have One-on-One Meetings

Nash Consulting

Most of us recognize that being an effective manager is so much more than simply “air traffic controlling” the work product. As previously discussed here, excellent managing involves such things as maintaining your employees’ morale, building relationships based on trust and respect, listening so your employees feel heard, asking for feedback, and so much more.

Meeting 52
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Are You Exploiting Your Talent?

Chad Barr

We all have our talents or as some may call it our gifts or calling. In my article; One Note at a Time that I wrote earlier this year, I outlined the distinctions between talented musicians and those performing on a completely different level. I then posed key questions to connect these distinctions to the business world. As noted in that article. The key distinction I observed are: Learning your craft and continuing your pursuit of knowledge.

Talent 52
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How to Evolve as a Leader and Achieve Success in Your Sphere - Interview with Zvi Band

Strategic Planning and Management Insights

In this episode of our Strategy and Leadership Podcast, we welcomed Zvi Band, the Co-founder and CEO of Contactually and author of Success Is in Your Sphere. Zvi has a diverse background, starting as a software engineer out of college and eventually evolving into the leader he is today. In addition to his career, Zvi is involved in his community and supports building relationships in both his personal and professional life.

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How to get on podcasts

Kai Davis

It’s the year of our lady two thousand and nineteen and the most common question that your friend Kai gets asked is a riff on. How do I get on podcasts? I want to do a podcast tour! Which, honestly, is a great question. Podcast guesting continues to be a great way to reach a market and audience, demonstrate your expertise, promote your book/product/services, and grow your audience and leads.

How To 45
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Let’s Talk About Money

Harvard Business

Talking with colleagues about how much we earn can help us figure out if we’re being paid fairly, but sharing those numbers is stressful. With the help of experts, we discuss the tricky practicalities of salary disclosure and what to do with that sensitive information once we’ve got it. Guests: Zoë Cullen, Gaby Dunn, and Amelia Ransom.

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Micromanagers Lie by Not Admitting It

Rick Conlow

Do you know a micromanager? My wife and I are fortunate to know Dr. Rand Rasmussen, a therapist and educator in Family Counseling and Therapy. He has long been a trained observer of human nature and we are regularly treated to his Will Rogers-like commentary. He claims that there are three things people will always lie about. The 3 Things People Steadfastly Deny: They have no sense of humor.

eBook 40
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How would you run a Change Program to make the company good a.

Consulthon

Hi, who would be able to share experience from best practice how have you run a Change Program to make the company good at change? I am interested to understand how do you implement product, orga.

Company 40
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Blink And The Future Is Here. Are You Ready?

Simon Associates

Our weekly podcast, On The Brink , was recently ranked among the top 10 futurist podcasts by TAFFD , an organization focused on "providing a transdisciplinary awareness about the future." This made us wonder, what is futurism? What are we doing at SAMC to share with others what’s coming next? And, how do people actually understand the future? Deciding to delve into this topic further, like many of you we Googled "What is a futurist?

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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The Best Lessons are From Dogs

Martinka Consulting

I recently read Dave Barry’s latest book, Lessons From Lucy; The Simple Joys of an Old, Happy Dog. It’s funny, as one would expect from Dave Barry, insightful, poignant, and not exactly what I expected from him. I’m not going to “steal his thunder” and give away all his lessons. Read the book (it’s a fast read and extremely entertaining). I will share one lesson, because it’s one of the few mantras I have in my business.

Culture 40
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Diversifying where you get business from will make you less dependent on attorneys

Rod Burkert

In case you missed last week: Finding the time to write a book (or any activity that will build your authority in our BVFLS profession) shows that know matter how busy you think you are, the “time math” reveals we do, in fact, have the time. In fact, this post may make you wonder where you are spending your time. On to this week: BVFLS firms report that almost one-half of their practice revenues come from attorney referrals.

Survey 40
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Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. Humility would keep many from saying 5 and ego would keep scores from falling to an average of 3 (Just like the children of Lake Wobegon).

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156: Sam Radocchia—Your Bitcoin Pizza Is Ready: Hear How Blockchain Is Coming Soon To You

On the Brink Podcast

Learn about the emerging technologies that are coming at us, fast ! Samantha Radocchia, or "Sam Rad" for short, is an entrepreneur, speaker, author, futurist and emerging tech advocate who combines the mindsets of an anthropologist and a technologist — which is why I was so excited to have her join me on our podcast. Did you know that On The Brink With Andi Simon is ranked in the top 9 futurist podcasts for 2019?

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Can Grant Thornton challenge the Big Four?

The Source

When we think of Grant Thornton relative to the Big Four, we naturally focus on external audit, where the Big Four have a stranglehold on the market. Only a handful of large listed companies in the US and UK are audited by firms outside the Big Four, and such are the barriers to entry that Grant Thornton UK announced in 2018 that it would no longer even pitch for audit work with FTSE350 clients.

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Overcoming Caveat Emptor

Alan Weiss

Does any political debate ever change anyone’s mind? If you want your prospects to change their minds and become your clients, explain dramatically to them why it’s in their best interests to do so. Too many sales are based on what’s good for the seller (more business, more money) and not the buyer. But this is “The Age of the Buyer,” so you’d better be able to explain why your buyers’ conditions are improved by investing in you.

Sales 40
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Leaving Comfort Zones

Harvard Business

How do you feel when you have to do something new or difficult? Dan and Alison answer your questions with the help of Andy Molinsky, a professor at Brandeis International Business School and the author of “Reach” They talk through what to do when you’re terrified of giving presentations, big changes at work make you uneasy about the future, or your voice quakes when you deal with conflict.

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Maths Art

Consultants' Consultant

Consultants Consultant: Some maths art to inspire you. . The post Maths Art appeared first on Consultants' Consultant.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.