80/20 Content Marketing for Consultants
Tsavo Neal
OCTOBER 14, 2019
This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. “What’s the purpose of creating content?”. Depending on who you ask, you’ll get a variety of answers. Many would say content is all about increasing SEO and boosting your Google rankings. Though this seems like a tangible goal of content, it’s only 20% of the equation.
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