Rick Conlow

FEBRUARY 15, 2023

The content involves the task for the team, for example: improving a work process, preparing for product presentation, or creating a marketing campaign. One manager was so flustered, he just knew this new tool would fail. Go here for the complimentary dynamic eBook: Create a High Performance Team.

Training 91

Training Training Leadership eBook 91

Tsavo Neal

SEPTEMBER 21, 2017

Book/eBook. If you have written a book or eBook, you have an excellent lead magnet. Books are incredible positioning tools. It can be a 10k word eBook you’re willing to give away for free in exchange for a name and email address. Video content is easier to digest than reading through a whitepaper or eBook.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

Book/eBook. If you have written a book or eBook, you have an excellent lead magnet. Books are incredible positioning tools. It can be a 10k word eBook you’re willing to give away for free in exchange for a name and email address. Video content is easier to digest than reading through a whitepaper or eBook.

Consulting 60

Consulting eBook Education Resources 60

Chad Barr

MAY 28, 2014

Content – These are your articles, audio and video recordings, visuals and diagrams such as the one above, assessments, booklets, audio books, books, products and web copy. This week’s tip: Use this as a diagnostic tool to determine where you are and where you need to improve. © Chad Barr 2014. All Rights Reserved.

eBook 52

eBook Video Tools Strategy 52

Consulting Matters

JANUARY 7, 2019

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. Leverage LinkedIn as a Powerful Virtual Networking Tool. Here's a few tips: Say “yes” to events where your BUYERS will be at.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Consulting Matters

JANUARY 7, 2019

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. Leverage LinkedIn as a Powerful Virtual Networking Tool. Here's a few tips: Say “yes” to events where your BUYERS will be at.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. With productized, you do it the other way around. Tell me more about that. What do you mean?

Consulting 115

Consulting Productivity Advertising Training 115

Chad Barr

AUGUST 20, 2014

This week’s reflection point: Videos are a powerful tool to communicate your ideas and messages to your current and future clients. If it is a product page, why not have a short video suggesting creative ideas of how you clients use the product to create greater success?

Video 40

Video eBook Software Productivity 40

Chad Barr

JANUARY 8, 2012

For example: if one of your tactics is publishing, your action steps could be blogging daily, attracting guest contributors to your blog and site, submitting your content to be published elsewhere, get involved in podcast interviews and start writing your eBooks and books. What is your marketing plan? © Chad Barr 2012. All rights reserved.

Intellectual Property 52

Intellectual Property eBook Video Media 52

1 to 1

DECEMBER 13, 2021

Some common sources of customer and experience friction include: Gaps in your internal data or limits to the insights you can gain from it, high frequency points of journey abandonment, and ill-equipped tools or outdated customer channels. Where are existing tools letting your customer service agents down?

Metrics 26

Metrics Tools Case Interview Strategy 26

Tsavo Neal

APRIL 27, 2017

Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Your expertise is no different. Source: Media Post.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

APRIL 6, 2017

” Vanity metrics are methods of measuring ROI that make product-builders feel good (or make them look good to funders), but don’t ultimately lead to awesome products. I wasn’t involved in the production of that ebook, but it’s still good!) Siegler at G.V., million posts during that time.

Media 30

Media Metrics eBook Software 30

Harvard Business

DECEMBER 8, 2016

The ability to manage conversations so that they are productive, inclusive, and focused on getting work done is an organizational skill that transcends expertise. You’ll create productive relationships. Related Tools. HBR Guide to Making Every Meeting Matter Ebook + Tools. Organizational Development Book.

Meeting 28

Meeting eBook Organizational Development Journal 28

Harvard Business

NOVEMBER 8, 2016

This is different than social media marketing , where a brand engages many, aiming to increase overall brand awareness or promote a specific product or service by producing content that users will share with their network. As a result, they’re able to build relationships until prospects are ready to buy.

B2B 52

B2B Sales Media Guidelines 52

Consulting Matters

APRIL 24, 2020

Because I knew a lot of stuff and when you meet at a networking event, or you meet a small business owner who says they’re having trouble with things, what you want to do is you want to fix it and you want to help them, and you’ve got this entire tool bag full of stuff that you think you can apply. We have a really great product.

Interviews 156

Interviews Consulting How To Operations 156

Tsavo Neal

JANUARY 25, 2018

Writing a short eBook. Selling productized consulting. Writing a Short eBook. ” If so, a simple, short eBook is the perfect option. ” If so, a simple, short eBook is the perfect option. And when you’re done, you can say you’ve authored an eBook. Publishing a white paper. Case studies.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

DECEMBER 23, 2016

Related Tools. HBR Guide to Making Every Meeting Matter Ebook + Tools. Giving others this opportunity both expands this capability in your group and ideally leads to more thoughtful, productive meetings. Organizational Development Book. Add to Cart. Your meetings will be ones people actually want to attend.

Meeting 28

Meeting eBook Groups Organizational Development 28

Melissa Agnes

FEBRUARY 10, 2015

Who would have thought that Sony would be targeted by (allegedly) North Korea on account of a Hollywood production? If you’re interested in being notified when this ebook gets published, then send me an email and I’ll make sure to add you to a very special list! Until it does. But it happened.

Data 72

Data Media eBook Insurance 72

Chad Barr

MARCH 13, 2008

Change your marketing message to help your customers better understand why they need your products and services now. Instead of shipping hard copy books and CDs why not send them digitally as eBooks or an MP3 downloads. Yet in tougher times they buy from a defensive position to avoid trouble or seize the opportunity.

Marketing 40

Marketing How To eBook Comparison 40

Seth Godin Blog

MARCH 25, 2013

Essential reading about remarkable products and services. The myth of ebooks is that now that anyone can publish, enormous numbers of people will use this new platform to create countless numbers of new classics. In fact, most self-published ebooks just aren't very good. The Book Depository (Free Worldwide Delivery).

eBook 49

eBook Talent System Marketing 49