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Our Physical World Has Changed: Augmented Reality in Tourism

Tom Spencer

Although the term ‘augmented reality’ wasn’t coined until 1990 , augmented reality actually dates back to 1968 when Ivan Sutherland developed the first head-mounted display that allowed users to view computer-generated graphics. We are now seeing augmented reality being deployed by industry. AR in the Tourism Sector.

Tourism 88
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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

While electric vehicles are already replacing conventional automobiles, no electric aircraft is ready for large scale commercial production that can usher in a sustainable revolution in aerospace. Figure 2: Aviation Industry CO 2 Emissions. Billion industry by 2027. Aviation Industry Trends & Uncertainties.

Trends 88
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Top 10 Consulting Firms in the Middle East

Management Consulted

Bain’s major industries of importance in the Middle East include Airlines & Transportation, Media, Mining, Oil & Gas, Retail, Private Equity, Social & Public Sector, Technology, Telecommunications, Utilities and Alternative energy (the oil will run out one day!). in revenue (wow!). Bain & Company. for example.

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Understanding the Evolving Cuban Consumer

BCG

US consumer goods companies see a clear opportunity: Cuba’s economy is growing, yet its people still have very little exposure to consumer products and brands, so it remains one of the last true white-space markets on the planet. The first looked at Cuba’s overall macroeconomic development.

Tourism 40
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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The Mainstreaming of Augmented Reality: A Brief History

Harvard Business

The launch of Pokémon Go this summer was a huge success—both for the gaming industry and for Augmented Reality (AR). But it also has implications for areas outside of entertainment, such as marketing, fashion, tourism, and retail, where commercial AR apps have already been increasing in numbers and popularity.

Tourism 31
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3 Mistakes in U.S. Health Care That Emerging Economies Can’t Afford to Repeat

Harvard Business

The health care system in the United States, with its technological prowess and massive infrastructure, often serves as a reference point for rapidly developing economies around the world while they build their own medical systems. Health care needs to define productivity differently. Victor Albrow/Getty Images.

Tourism 28