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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Here's her first draft: Given our progress, we expect we are in the last quarter of the Nova program and will meet our projected final release date. As a company, we need more demos and more data. Was Polly a little snarky?

Report 88
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What To Do When a Sales Prospect Says No

LSA Global

When a Sales Prospect Says No Most sales managers teach their salespeople to be persistent. However, salespeople are human, and when a sales prospect says no — to a sales meeting , to a demo, or to the sale itself — they may be tempted to think that “no means no” and stop or delay pursuing their ideal target client.

Sales 36
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Consultant Marketing Discovery Meeting

Jerry Fletcher

Meeting name. Don’t call it a Discovery meeting or chat or whatever. In most cases the answer will be that some metric in the sales equation is off. See Jerry’s new speaker demo reel. Put yourself in the position of the prospect. To her or him, Discovery sounds like a scientific examination. Often this is a narrow view.

Meeting 52
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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28
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Consultant Marketing Speaking Pay to Play

Jerry Fletcher

I sent a one sheet on my Trust speech and a link to my speaking demo not expecting a response since I was mor interested in their events in major cities across the USA. You can set sales meetings with a lot of key players in a short time. People don’t buy on the first meeting. See Jerry’s speaker demo reel.

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Find the Right Metrics for Your Sales Team

Harvard Business

But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise.

Metrics 35
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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Lost sales opportunities.”

Sales 28