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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Here's her first draft: Given our progress, we expect we are in the last quarter of the Nova program and will meet our projected final release date. As a company, we need more demos and more data. Was Polly a little snarky?

Report 87
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What To Do When a Sales Prospect Says No

LSA Global

When a Sales Prospect Says No Most sales managers teach their salespeople to be persistent. However, salespeople are human, and when a sales prospect says no — to a sales meeting , to a demo, or to the sale itself — they may be tempted to think that “no means no” and stop or delay pursuing their ideal target client.

Sales 36
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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28
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Consultant Marketing A More Powerful Pitch

Jerry Fletcher

Fewer still are trained in coach-oriented selling. Most consultants aren’t trained in sales. Make it easy to meet. They are still evaluating when they call you to arrange a meeting. The first meeting is all about discovery. See Jerry’s speaker demo reel. They want to get to know you. And so it goes.

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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Lost sales opportunities.”

Sales 28
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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. Schedule a live demo session to learn more about Progressus.

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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

As one leader said, “We have scaled up a (youth job-training) program we are very proud of, but people are not coming through the doors.” Develop and fund a sales and marketing capability from the outset. Today, more than 18 million people, both health care professionals and laypeople, are trained in CPR each year.