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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Yes and no.

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Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

In this short post, we will briefly explore how consulting firms work, the hierarchy within firms, the main types of firms, and a few ways to learn more about a particular firm as you chart your career path, prepare your applications, and get ready to matriculate into the consulting industry. How do Consulting Firms Work?

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ChatGPT: How Chatbots are Disrupting Entire Industries

Tom Spencer

As a strategy consultant at a boutique management consulting firm, I am always on the lookout for new tools that can help organizations become more efficient, effective, and innovative. One of the key benefits of ChatGPT is its ability to generate high-quality, relevant responses to user input.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.

Apparel 103
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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. With a name that evokes the Wild Wild West, Gallup Consulting just sounds like a fun place to work. However unrelated to horse racing or wrangling, Gallup is an impressive firm – based on strong analytical research and insight-gathering for key clients. . Gallup Consulting Website.

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Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche.

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6 Tips for Building a Powerful Slide Deck

Tom Spencer

Communicating through PowerPoint, also known as a “slide deck”, is an important part of any consulting, strategy, or analyst role. You might want to draw on relevant data about the product, market, and competition. Before opening a blank presentation, check your organization’s knowledge base for presentation templates.