Construction Efficiency Marketing Travel 
Tom Spencer
DECEMBER 15, 2018
Over the last several years we have seen hospitals invest millions of dollars in the form of advertising, expansion of services, construction and enhancement of facilities, and adoption of the latest technologies to improve efficiencies and appeal to patients. Serves as the foundation for marketing communications. Builds trust.
Organizational Talent Consulting
MARCH 20, 2023
Challenger safety – This is the last stage when others are able to provide constructive criticism and engage in productive conflict without fear of exclusion or retaliation. Getting to where you are going I learned an important life lesson on a business trip to Puerto Rico, traveling with a good friend.
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Harvard Business
MAY 2, 2016
But today, as a multinational construction materials company, our goals are somewhat broader: How can we help provide housing for people all over the world who need it? One example would be upgrading the current norm of single-glazed windows in high-rise buildings to double- or triple-glazed to improve energy efficiency.
Seth Godin Blog
APRIL 26, 2014
Sometimes this effort leads marketers to spam, to take shortcuts, to lie, all in a self-justified but ultimately doomed and deluded effort to be generous. It’s entirely possible to create buildings or signs or products that are brutally efficient, where no effort is put into grace or style or beauty. A variation on kindness is design.
Consulting Success
FEBRUARY 8, 2018
Being in such a small market where I don’t have a client or even a potential client within hundreds of miles of me, initially when I was a consultant, I couldn’t see anybody within hundreds of miles that would hire me. Once you successfully define your space, to me there are two core elements, discipline and market.
Harvard Business
JUNE 12, 2018
The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.
Harvard Business
DECEMBER 6, 2016
This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. Networked smart vehicles, for example, can safely travel much closer together — a technique known as platooning.
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