Consulting Success
JULY 24, 2017
Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.
Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Partnering with anthropologists was something Aliyah’s team had talked about but hadn’t yet tried out.
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Successful Independent Consulting
MARCH 31, 2017
This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Mention key accomplishments and/or include mini case studies as examples of your work. It will probably only fill a fraction of the available space so you will under-market yourself.
Rod Burkert
MAY 1, 2019
6 – Offer one or two case studies. Download your white paper? When you start, tell the audience that you will give them all the details of your presentation after it’s over so they don’t have to try and write down everything you say. Here are the five notes you need to hit: What was the problem. How did it turn out. #7
Chad Barr
NOVEMBER 28, 2007
White papers. Case Studies. Collaboration and research papers or digital recordings. By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. I am referring to content such as: Articles. Checklists. Special Reports.
Tsavo Neal
APRIL 27, 2017
But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.
Tsavo Neal
OCTOBER 2, 2020
Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. For a freelance consultant, these two pieces of marketing collateral are far more effective than a resume. Case studies tell stories of how you’ve helped businesses like theirs.
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