article thumbnail

Johanna’s 60 Seconds of Writing WIP for April 12, 2024

Johanna Rothman

The podcast: The video: [link] The Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s Writing WIP for April 12, 2024, where I read an excerpt of just a minute of some writing in progress. That's called an experience report, a case study, or a lessons learned report. This excerpt is from the speaking book.

article thumbnail

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generalist vs Specialist Firm Interviews

Tom Spencer

Case Studies. For example, BCG requires one-way video interviews. Typically, a generalist interview consists of two types of questions – experiential and business case study. Many interviewees will already have these slides made if their schools require preliminary examinations and conference presentations.

article thumbnail

Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Let’s do a video call. Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. ” The Next Morning.

article thumbnail

Who Are You? Bring Out the Human Side on Your Site

Chad Barr

A woman once came up to me after I gave a speech at a conference. She had seen me at the same conference a few years before. You can also post video interviews of your team members to really bring them to life for your site visitors. People don’t like to interact with machines; they want to interact with humans.

article thumbnail

8 New Leadership Books

Brimstone Consulting

And a phone or video call is worth a thousand emails. from large conferences and video meetings to daily emails, texts, IMs, and conference calls?and Through case studies and engaging stories, you’ll learn: – Why timing can be everything when it comes to making a change.

article thumbnail

CPD online courses – Canada, US & International

Consultant Journal

Traditionally, many people turned to their professional society or to annual conferences and cruises in warm and sunny climes. With ebooks, videos and online courses, busy practitioners can access CPD online. In other cases, it’s up to the individual to pursue their CPD. Case studies. Individual study or reading.

Course 48