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5 Biggest Differences Between B2B and B2C Sales Strategies

Tom Spencer

It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer.

B2C 88
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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. If your goal is to grow your consulting or coaching business to a place where it earns passive revenue so you can follow your real passions, I promise you are setting yourself up for years of spin and struggle. Why consulting or coaching?

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How to Design an Offer Consulting Clients Will Love

Consulting Matters

What services do I offer my consulting clients? If so, you're gonna love today's training on how to design consulting offers.that convert. Creating great offers that will attract and impress your consulting clients starts with falling in love with your consulting clients and serving them to the best of your ability.

B2C 156
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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Yes and no. Ask and Choose.

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Consultant Marketing Crafting Identity

Jerry Fletcher

An example from a consulting web site rewrite: Before: These men and women feel they are being reactive rather than proactive and want to exert more analytically supported control over the business. But in the Business to Consumer (B2C) world the colorful piece in print or digital form wins the day.

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. If your goal is to grow your consulting or coaching business to a place where it earns passive revenue so you can follow your real passions, I promise you are setting yourself up for years of spin and struggle. Why consulting or coaching?

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Have you switched up your career from leadership to consulting and coaching? Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Do you wish you had a ready response to the "What do you?"

B2C 156