Wakeman Consulting Group: Dave's Blog

JUNE 14, 2023

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. In other words, AB InBev is often chasing the market instead of establishing some consistency to what their #marketing team is doing.

Sales 40

Sales Journal Marketing Groups 40

Tom Spencer

NOVEMBER 3, 2018

Here are 7 e-commerce marketing techniques to boost your online sales. Email is by no means a new marketing technique, but it is often misused or underutilized. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often.

Sales 60

Sales Media Advertising B2C 60

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Next week, we look at the numbers that can help you create more sales opportunities in 2023. Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. Teaches us about picking an enemy in our marketing: Picking an enemy is one of marketing’s greatest gifts.

Sports 64

Sports B2C Research Marketing 64

Martinka Consulting

FEBRUARY 13, 2019

I’m talking to an owner who’s pretty darn proud of the fact he doesn’t do any marketing or have any sales effort because it’s all “word of mouth.” He tells me this knowing I know his friend (with the same type of business) in a noticeably smaller market that has two to three times the revenue he has. Right, we Google it.

B2C 40

B2C B2B Government Sales 40

ConsultX

SEPTEMBER 7, 2021

This blog post was created from Everything Business Consulting podcast episode 68, The most powerful method to get clients - A guide to getting Referrals. A referral is an act of referring someone or something for consultation review or further action. How does this relate to business consulting? What is a referral? Why’s that?

B2C 52

B2C Consulting Groups B2B 52

Women in Consulting

DECEMBER 10, 2013

By: Linda Popky The post-Thanksgiving shopping frenzy started early this year, with some stores actually holding Black Friday sales on Thanksgiving evening. Just to complicate things, online merchants started holding Black Friday events, and some brick and mortar stores held Cyber Monday sales. Top Consulting Tips'

B2C 75

B2C B2B Sales Retail 75

Tsavo Neal

MAY 29, 2020

What are some of the secrets of being an independent consultant? I’ve spoken with hundreds of independent consultants over the last 5 years, and here are some of the “secrets” I’ve learned : 1. You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business.

B2B 15

B2B Intellectual Property B2C Video 15

Harvard Business

DECEMBER 23, 2016

In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. Two-way video on a 4G platform will enable urban patients to avoid traffic and rural patients to consult remote specialists while making providers more productive with their time.

Strategy& 28

Strategy& Strategy Strategy Banking 28