Women in Consulting

SEPTEMBER 7, 2017

Either way, my clients are wise enough to realize that they’re operating under a handicap – likely losing both mindshare and market share — if this role is vacant. Disruptive technologies call for a unique marketing strategy. On-the-job training and coaching can impart good strategic marketing skills quickly.

Marketing 70

Marketing Engineering B2B Guidelines 70

Harvard Business

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Those behaviors can serve as the basis of training, reinforced daily by front-line managers. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps.

Sales 33

Sales B2B Tools Software 33

Harvard Business

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. ” As Walter Friedman documents in Birth of a Salesman , sales wasn’t seen as a function that required specialized training or education until well into the 20 th century.

Sales 28

Sales Education Training Training 28

Management Consulted

OCTOBER 3, 2012

New ideas and strategies while working on the projects, finding different ways of doing things more effectively; I started feeling enthralled. ” “I became interested in consulting while doing a PhD investigating regional economic integration in East Asia and Japan’s international trade strategy. .”

Consulting 204

Consulting Case Interview Interviews Engineering 204

Harvard Business

MAY 4, 2016

VP, Marketing, Communication, and Strategy 2011 – present. As the 8 th person to join this now 178-person manufacturer of recycled plastic building materials, created—from scratch—brand strategy and fully-functioning commercial infrastructure. Overall Strategy and Success. in revenue and 70 customers.

Resumes 28

Resumes Interviews Cover Letters Recruiting 28

Harvard Business

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. The results?

Marketing 41

Marketing Agile Fashion Sales 41

LSA Global

APRIL 16, 2021

How do you get everyone aligned and committed to the sales growth strategy ? Growing Revenue is a Bit Like Training for a Marathon Defining strategies to grow revenue is a lot like preparing for a grueling race; there are multiple training regimens, but no single training plan works well for everyone.

Sales 36

Sales B2B Training Training 36

Harvard Business

DECEMBER 13, 2017

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. Cons: PMs have less exposure to company strategy and are just one of many voices of the customer.

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 28

Sales Case Interview Recruiting Recruitment 28

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 28

Sales Case Interview Recruiting Recruitment 28

Epicflow

JANUARY 12, 2024

The attendees will learn about developing sustainable strategies for business growth, elevating their brands, generating leads, and building strong networks. CyberTechGlobal April, 8-10, Tel Aviv, Israel CyberTech is the cyber industry’s most prominent B2B networking platform.

Industry 52

Industry Automotive Pharmaceuticals Management 52

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. This list does a good job of giving you a list of marketing tactics and strategies. Have a practical strategy to start implementing these methods today.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

APRIL 20, 2017

In doing research on multinational operations in the Middle East and Africa, we’ve learned that companies are well aware of how President Trump’s foreign and trade policies could affect their businesses there. more competitive prices, more localized products) and improve their risk management and operational efficiency.

Government 30

Government Efficiency Policies Operations 30