Technology Is Changing What a Premium Automotive Brand Looks Like
Harvard Business
MAY 22, 2018
The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Marketing and sales: offline vs. online.
Let's personalize your content