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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. campaign optimization). Designing an optimal channel distribution strategy (e.g.

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance.

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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

Producers in less-developed countries compete by keeping costs low. Over the last thirty years, the lean approach — developed by Japanese automakers — has permeated the manufacturing sector in developed countries, but is much less commonly used in the developing world. Insight Center. Sponsored by Accenture.

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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Business leaders have long been intrigued with the idea of reducing hierarchy, putting greater emphasis on networks, and empowering decisions closer to the market.

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

These two trends may seem separate—or, some people believe, incompatible—but together I believe they have the power to improve finance’s role in the world. It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers.

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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. After all, sales and finance were often at odds in organizations, and the conflict hadn’t had a big impact on Barker’s revenues. Doing Just Fine. “The usual.

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The Benefits of Hiring Your Best Customers

Harvard Business

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

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