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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance.

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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing. To examine this possibility, I conducted research on recent developments in Nike Inc’s apparel supply chain with Jens Hainmueller of Stanford University and Richard M. Insight Center.

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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

But recall what Brazil''s finance minister said on March 3, 2012 in a currency war declaration on the US: " When the real appreciates, it reduces our competitiveness. In the meantime, please consider Japan Finance Minister Seeks Record Debt Servicing on Interest on National Debt; What''s Next? Mike "Mish" Shedlock.

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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Business leaders have long been intrigued with the idea of reducing hierarchy, putting greater emphasis on networks, and empowering decisions closer to the market. A new definition of ‘center-led’.

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

These two trends may seem separate—or, some people believe, incompatible—but together I believe they have the power to improve finance’s role in the world. It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. But what’s the role of investors?

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How Digital Leaders Get the Right Work Done - SPONSOR CONTENT FROM WORKFRONT

Harvard Business

What they realize is that they’ve always treated finance and financial management as a tier-one asset. Let’s say it’s an apparel company, right. And then you think about how new entrants come into the market. They’ve treated human resources and human resource management as a tier-one asset.

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