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Maximizing Marketing Success Through Consulting

Business Consulting Agency

In today’s dynamic business landscape, achieving marketing success requires strategic planning, innovative approaches, and a deep understanding of consumer behavior. Marketing consulting services have emerged as invaluable partners for companies of all sizes and industries seeking to enhance their marketing results.

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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I finished all the video editing for the writing workshop. Because there's more work to finishing the workshop, I'm sure I will not finish the workshop today. Those purchase orders are much larger sums of money than an online workshop or revenue from a book. The marketing for that workshop is also separate.

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Ship Decisions: Use Value to Decide When to Experiment and When to Finalize

Johanna Rothman

That allows me the most flexibility in my product development. I'll use my product development as an example to explain how my experimentation and finalization work. Then, I take that short form idea and develop that enough to run an experiment. Your product development is totally different from mine in that respect.

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Technology Upgrade Assistance With Consulting Services

Business Consulting Agency

Strategic Technology Planning Technology consulting services assist companies in developing strategic technology plans aligned with business goals, objectives, and growth strategies. Enhanced scalability, agility, and adaptability to market changes. Faster time-to-market for new products or services.

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How to Use Flow Metrics to See if Your Economies of Scale Offer Value, Part 3

Johanna Rothman

See Why Shared Services “Teams” Don’t Work with Agility and Unearthing Your Project's Delays.) That's not product development—and that's the first place we get stuck with Economies of Scale thinking. Product development requires teams who can learn together. But, shared services create delays and costs.

Metrics 63
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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Seeing the Close-to-the-Customer Conundrum

Johanna Rothman

Especially when we use agile approaches, we want to be close to our customer. Here are some ideas: Your customer is “down the hall” If your customers are part of your organization, you might have more opportunities to engage them and invite them into your team, specifically to create a user story map and workshop stories.

Agile 67