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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study. Reading Time: 4 minutes. Types of MMM. Conclusion.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Here are some types of data to consider when developing the data warehouse: Economic data: Employment and unemployment, discretionary income, inflation rates, GDP, interest rates, energy costs, etc. Is the market for the product or service growing? Reading Time: 6 minutes.

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

So, let’s dive in and discover how you can get noticed and achieve your professional development goals. Dark social describes the areas that are difficult to track with marketing attribution technology. If a customer buys from you, is it really possible to accurately measure the influence of your marketing campaigns on their purchase?

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Email Marketing for Freelancers and Consultants

Kai Davis

Starting an email list and working at email marketing has been one of the most valuable things I’ve done for my business as a consultant in the last five years. Email marketing is one of the most valuable channels for freelancers. Email marketing can print money for your business. But email marketing is a long game.

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci. I switched careers into learning and development and organization development. Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

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