Why and How Personal Branding is Vital for Independent Consultants
Successful Independent Consulting
FEBRUARY 22, 2017
A tag line should not be your job title or occupation. Consulting guru Alan Weiss states in his book, The Ultimate Consultant : “A brand doesn’t have to be totally unique and singular. Be your best. This concept is borrowed from advertising. Instead it should be about what you do or what makes you special. Just do it!
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