article thumbnail

Socialism May Work in Sports but Not in Business

Martinka Consulting

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good restaurateurs know exactly what percentage of sales food costs, labor costs, rent and other key expenses must come in at to make it a profitable venture.

Sports 40
article thumbnail

Premium Tickets: Perception + Utility = Opportunity

Wakeman Consulting Group: Dave's Blog

Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it. This is important: Sports teams have lived on long-term premium contracts for a long time. You achieve this with: Brand building Showing the impact on sales/relationships from having tickets.

Sports 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28
article thumbnail

Tesla Shows How Traditional Business Metrics Are Outdated

Harvard Business

He wanted to build a sports car, then build a more affordable car with zero emissions. At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. We don’t need to throw out all classic business metrics. more units than Tesla.

Metrics 28
article thumbnail

Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Optimizing these micro elements of marketing typically yields improvements in sales revenue and market share.

article thumbnail

How to Be an Effective Player-Coach at Work

LSA Global

The origin of the term player-coach refers to a member of a sports team who simultaneously holds both playing and coaching duties. Although the practice is mostly extinct in sports, many companies today expect their managers – especially their first-level managers – to be an effective player-coach at work.

How To 45
article thumbnail

There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business

Every step of the process was measured, and real-time metrics were easily accessible. Metrics emphasized speed. We asked the management team if we could eliminate the narrow metrics and bonuses, which rewarded only tactical performance, and focus more on the adaptive. Previously, working in the call center was a solo sport.

Metrics 46