Tom Spencer

AUGUST 15, 2020

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Optimizing these micro elements of marketing typically yields improvements in sales revenue and market share.

Marketing 88

Marketing Advertising Sales Media 88

LSA Global

MARCH 20, 2020

The origin of the term player-coach refers to a member of a sports team who simultaneously holds both playing and coaching duties. Although the practice is mostly extinct in sports, many companies today expect their managers – especially their first-level managers – to be an effective player-coach at work.

How To 45

How To Sports Culture Talent 45

Harvard Business

OCTOBER 10, 2017

Every step of the process was measured, and real-time metrics were easily accessible. A great salesperson will operate much more efficiently with a defined process for reaching out to prospects. Metrics emphasized speed. We rebuilt performance metrics to track impact, not to apply pressure.

Metrics 44

Metrics Engineering Operations Sales 44

Harvard Business

MAY 7, 2018

By communicating at the most opportune times based on insights into consumer behavior, companies can generate more business with fewer or more efficient ads, or expand their audience to find unexpected wins. Yet leading with a promotional message, while it might generate a short-term sales boost, sacrifices building long-term brand value.

Marketing 28

Marketing Bain Advertising Data 28

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Expectations matter. Spillovers.

Media 39

Media Advertising Metrics Productivity 39