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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28
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How to Be an Effective Player-Coach at Work

LSA Global

The origin of the term player-coach refers to a member of a sports team who simultaneously holds both playing and coaching duties. Although the practice is mostly extinct in sports, many companies today expect their managers – especially their first-level managers – to be an effective player-coach at work.

How To 45
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There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business

Every step of the process was measured, and real-time metrics were easily accessible. But Bernstein and his team observed that when managers were not watching, employees secretly developed and shared better ways of doing the work. Metrics emphasized speed. We rebuilt performance metrics to track impact, not to apply pressure.

Metrics 45
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How to Support Employees’ Learning Goals While Getting Day-to-Day Stuff Done

Harvard Business

Sales isn’t what you do. But I’ve learned key lessons to help managers turn lofty goals — such as making learning and development a central pillar of the workday — into real actions that mitigate damage to, and even help strengthen, the bottom line. Get top-level guidance and metrics. Here’s how.

How To 28
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

It’s still too early to tell whether this targeted initiative will translate into increased sales. Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. It’s a level of personalization that few companies ever attain.

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When You Agree to a Networking Meeting But Don’t Know What You’re Going to Talk About

Harvard Business

For instance, if they love sports, perhaps you can invite them to join you for a game in the future; if they want to meet more people in the consulting industry, you could loop back next month with an offer to join you and a friend who’s a consultant for lunch.

Meeting 38
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What Airbnb and Strava Know About Building Emotional Connections with Customers

Harvard Business

The close relationship developed through the farmers’ calls simply would not have been possible using the online platform, with its exclusive focus on the transaction. Their relative value is remarkable across a variety of metrics, such as purchases and frequency of use. How to Identify and Create the Emotional Layer.