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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

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How to Make a Great First Impression

Harvard Business

The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. That advice is easier preached than executed, of course, so Clark suggests, “using the methodology of power posing [before the meeting] to tamp down your cortisol levels.”

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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business

Indeed, some analysts have gone a step further, declaring that subscription boxes are in the midst of a venture capital-fueled bubble not unlike the flash-sale business craze that ended five years ago. The majority of the disclosures they provided at the time were standard top-down metrics (e.g., that aggregate sales in the U.S.